Tag: Marketing
Genius Sports names Tony Marlow Chief Marketing Officer
9 April 2026 at 10:31am UTC-4
Genius Sports on Thursday appointed Tony Marlow as Chief Marketing Officer.
Marlow joins the executive team to lead global marketing, communications, and brand strategy. He ...
Spribe announces Michael Bisping as latest Aviator brand ambassador
16 February 2026 at 7:26am UTC-5
Igaming studio Spribe has partnered with UFC Hall of Famer and former middleweight champion Michael Bisping to be its latest brand ambassador for its crash game Aviator.
Under ...
Filipino actor Yen Santos signs as Filbet brand ambassador
16 February 2026 at 7:19am UTC-5
Filipino actor Yen Santos has signed on as a brand ambassador for online betting platform Filbet, marking her return to public activity after a period away from major projects ...
Hard Rock Bet launches fall campaign ahead of NFL season
22 August 2025 at 7:12am UTC-4
Hard Rock Bet Sportsbook has unveiled its fall marketing campaign, the Hard Rock Bet Party, developed in collaboration with agencies 72andSunny, Smuggler, Redline Media Group, and ...
Spribe announces Harbhajan Singh as Aviator brand ambassador
18 July 2025 at 7:11am UTC-4
Spribe has appointed former Indian cricketer Harbhajan Singh as a brand ambassador for Aviator, the popular crash game in a one-year partnership that aims to strengthen Aviator ...
Stake signs former Manchester United player Patrice Evra as global brand ambassador
18 July 2025 at 6:59am UTC-4
Betting company Stake has confirmed former Manchester United and Juventus player Patrice Evra as a global brand ambassador.
Stake has existing ties with the English Premier ...
SBC Summit Americas: Data bridges gap between affiliates and operators
19 May 2025 at 4:54pm UTC-4
If the SBC Summit Americas panel on data-driven strategies taught us anything, it's this: Gaming operators and affiliates have no choice but to move beyond siloed efforts and ...
SBC Summit Americas: Why affiliate marketing is one misstep away from crisis
19 May 2025 at 4:45pm UTC-4
Affiliate marketing still drives significant player acquisition, but its margin for error is shrinking fast. As more states enact their own privacy laws and regulators turn a ...
Women seek to level the field when it comes to sports betting, SBC Summit Americas panel says
16 May 2025 at 9:29am UTC-4
Women comprise more than half the US population, according to Sirius XM VP Travel and iGaming/Sports Betting Vertical Laura Fernandez. But judging by the attendance at Thursday ...
PointsBet fined AU$500,000 for gambling advertising spam
16 May 2025 at 7:53am UTC-4
Australian sports betting company Points Bet has been fined AU$500,000 by the Australian Communications and Media Authority for advertising betting spam.
ACMA found that the ...
