White Hat launches new promotional tool on Fanatics Casino

Ziv Chen

6 May 2026 at 7:23am UTC-4

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White Hat Studios has partnered with Fanatics Casino to launch a new promotional feature called Super Mode.

The new tool is a customizable in-game mechanic that delivers random rewards to players, such as free spins and cash prizes. It’s designed to boost activity and extend session times.

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According to White Hat, Super Mode can be applied to any of its eligible titles. The feature is already live across all four US states where Fanatics Casino currently operates.

The launch is the first stage of White Hat Studios’ Amplify Suite rollout, which will combine the provider’s product range, including its games, jackpots, and gamification tools, into one system.

“Fanatics Casino is an ideal launch partner. It is a leading brand in multiple states with a clear focus on engagement, and the addition of Super Mode to its gamification portfolio provides the operator with a powerful new way to create standout moments for players,” said Daniel Lechner, Senior Vice President of Sales and Marketing at White Hat Studios.

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“Super Mode allows us to add a new layer of excitement to White Hat Studios’ already popular titles. With customizable graphics and full control over promotions and player segmentation, it will enable us to deliver more engaging campaigns that prioritize the user experience,” added Kieron Shaw, Senior Manager of Casino Content at Fanatics Casino.

In March, White Hat teamed up with the WWE to launch exclusive WWE-themed slots on Fanatics Casino.

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The Backstory

Why this launch matters now

White Hat Studios’ new Super Mode mechanic arrives as U.S. online casinos intensify their focus on engagement and retention. The feature, which delivers randomized in-game rewards and gives operators control over graphics, promotions and player segmentation, aligns with a broader pivot toward gamified experiences that keep players active longer. It also lands on a platform primed for scale: Fanatics Casino is live in Michigan, New Jersey, Pennsylvania and West Virginia, where product differentiation and promotional efficiency can move share quickly in maturing markets.

The timing reflects two converging trends. First, Fanatics is accelerating product cadence as it builds out a casino business alongside its national sportsbook. Second, content suppliers are bundling toolkits that go beyond new titles to include jackpots, progress mechanics and loyalty hooks. That strategy is evident in White Hat’s recent rollout of its Jackpot Royale Express progressive jackpot, designed for more frequent, smaller wins to deepen session engagement. Super Mode extends the same philosophy, giving Fanatics a plug-in lever for promotions that can be tuned by state, player cohort or campaign.

Fanatics’ rapid casino build-out

Fanatics Betting and Gaming formalized its four-state footprint this spring, launching its casino app across Michigan, Pennsylvania, West Virginia and New Jersey while dangling a sizable incentive for early adoption. As part of the debut, the operator offered a $2 million sweepstakes that paid out $250,000 every Thursday in May and June, with entries linked to $10 in casino spend. The campaign signaled Fanatics’ willingness to spend to acquire users and convert its large sportsbook audience, which the company says now covers 95% of the addressable online sports bettor market in the United States.

The launch also highlighted Fanatics’ hybrid content approach. The app features well-known suppliers such as Light & Wonder, IGT PlayDigital, Evolution, White Hat Studios and Wazdan alongside in-house table games branded to the operator, like Fanatics Fire Roulette and Fanatics Blackjack. With distribution in place, the near-term battle is about frequency of fresh content, differentiation and the efficiency of turning promotions into repeat play—areas where Super Mode and other supplier-driven mechanics are designed to contribute.

A content pipeline built on partnerships

Since its four-state rollout, Fanatics has leaned on third-party studios to rapidly expand its slots library and keep marquee titles in rotation. The operator brought RLX Gaming’s portfolio to New Jersey and Pennsylvania, including Temple Tumble, Bonsai Dragon Blitz and The Great Pigsby, as well as an aggregation network of partner studios. That deal broadens Fanatics’ reach into proven, high-engagement franchises while supporting a steady cadence of new drops.

Fanatics also struck a U.S. partnership with S Gaming, introducing the studio’s Triple 7 Jackpot slot across regulated states. For S Gaming, it is a foothold with a rising operator; for Fanatics, it is another way to diversify its lobby with titles that pitch “fun-first” gameplay and big-win moments. The pipeline strategy—layering aggregation, targeted studio deals and exclusive IP—reduces the risk of stale content and allows Fanatics to tailor its mix by state and audience segment. The addition of Super Mode fits that playbook, letting Fanatics amplify engagement spikes around new title launches or promotional windows without waiting on bespoke game builds.

White Hat’s IP and gamification playbook

White Hat Studios has been explicit about using branded IP and promotional mechanics to lift usage. In March, it collaborated with WWE on WrestleMania: Road to Gold, an exclusive slot for Fanatics Casino featuring 20 performers and event-themed features tied to SummerSlam, Royal Rumble, Survivor Series, Elimination Chamber and Money in the Bank before a WrestleMania bonus round. The title launched ahead of April’s WrestleMania 42 in Las Vegas and included commentary from broadcaster Michael Cole—elements designed to attract crossover fans and support co-marketing.

In parallel, White Hat has expanded its jackpot toolkit with Jackpot Royale Express, initially landing in Michigan in April as part of its House of Brands series. The product increases the likelihood of triggering a jackpot wheel with five progressive tiers, trading headline-grabbing totals for higher-frequency win events that can keep players engaged longer. Reports have also surfaced that White Hat Studios is up for sale, though parent White Hat Gaming has not confirmed. Whether or not a transaction materializes, the supplier’s focus on bundled engagement features—now branded as Amplify Suite, with Super Mode as an early pillar—signals how game makers are selling outcomes, not just titles, to U.S. operators under pressure to boost lifetime value while managing promo costs.

Competitive pressures and the stakes

The broader market context underscores the urgency. Sports-led brands are racing to deepen casino cross-sell as promotional wars in betting squeeze margins. The WWE slot’s debut in March arrived the same month that the UFC named Bet365 its official betting partner in the United States and Canada, a reminder that sports IP can be a powerful draw across verticals. For Fanatics, exclusives like WrestleMania: Road to Gold and engagement layers like Super Mode aim to convert sports fandom into casino frequency, then keep those users active with recurring reward loops and progressive features.

The stakes are highest in New Jersey, Pennsylvania and Michigan, where slot libraries are dense and the cost of visibility is rising. Operators that can orchestrate content drops, evergreen IP and data-driven promotion mechanics have a better shot at sustaining share without permanent subsidy. Super Mode’s promise—randomized, high-visibility rewards tuned to specific segments—gives Fanatics another lever to rotate attention across new and existing titles while measuring incremental lift at a granular level.

What to watch next

The next few quarters should show whether gamification layers translate into measurable retention for Fanatics. Watch for how often Super Mode is deployed, whether it concentrates around IP-driven launches or rotates through the base library, and how it pairs with jackpots like Jackpot Royale Express. More content partnerships are likely as Fanatics balances exclusive IP with aggregation scale, building on deals with RLX Gaming and S Gaming.

For White Hat, Amplify Suite’s evolution will be a barometer of how suppliers package value to U.S. operators. If Super Mode and Express jackpots drive uplift across multiple states and partners, expect wider adoption and more modules aimed at segmentation, session extension and bonus efficiency. If not, the market will favor lighter, title-led integrations. Either way, the race is on to convert entertainment IP and promotional science into durable casino engagement as competition tightens in the country’s most mature iGaming states.