RLX Gaming expands US presence with Fanatics Casino in Pennsylvania and New Jersey
Slots supplier RLX Gaming has expanded its presence in the US by partnering with Fanatics Casino to launch its gaming portfolio.
A selection of RLX Gaming’s titles will now be available to Fanatics Casino players in New Jersey and Pennsylvania, including Temple Tumble, Bonsai Dragon Blitz, and The Great Pigsby, as well as games developed by the group’s partner studios, which make up its aggregation network.
Fanatics Casino operates in Michigan, New Jersey, Pennsylvania, and West Virginia, offering players a range of games, including slots, blackjack, roulette, video poker, and progressive jackpots, through mobile apps and web platforms.
Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said, “Our collaboration with Fanatics Casino represents a major milestone for RLX Gaming as we strategically broaden our footprint across North America. Fanatics Casino’s focus on delivering outstanding entertainment is perfectly aligned with our core mission, and we are excited to bring our engaging slot experiences to its players in New Jersey and Pennsylvania.”
Kieron Shaw at Fanatics Casino added,“We are delighted to integrate RLX Gaming’s extensive and captivating portfolio into our platform. This collaboration strengthens our commitment to offering a premier online casino experience, guaranteeing our players access to top-tier titles with a proven resonance for players across New Jersey and Pennsylvania.”
Last month, Fanatics Casino partnered with online games developer Wazdan, allowing the developer to launch its titles on its West Virginia platform.
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The Backstory
Why this deal matters now
RLX Gaming’s entry into Fanatics Casino in New Jersey and Pennsylvania lands at a pivotal moment in the operator’s content push across regulated U.S. markets. Fanatics Betting and Gaming has spent the past year seeding its casino app with recognizable brands, exclusive titles and a steady cadence of third-party integrations to accelerate time to scale. The RLX integration adds a fresh slate of popular slots and aggregation partners to a platform already leaning on breadth and speed to win share in states where online casino is legal.
The strategy is straightforward: expand the library quickly with proven performers, promote marquee intellectual property and use cross-state launches to maximize visibility. RLX’s portfolio, which includes Temple Tumble and The Great Pigsby alongside partner studio content, fits that template. It deepens Fanatics’ offering for slots players in two of the country’s most competitive iGaming markets while reinforcing a distribution model built on multiple, simultaneous supplier deals.
The timing also reflects a content arms race. As more studios seek placement with a small set of licensed operators, the ability to deploy at speed in New Jersey, Pennsylvania, Michigan and West Virginia has become a key differentiator. RLX adds another channel for Fanatics to keep pace with rivals and maintain a steady stream of new titles to support acquisition and retention.
Fanatics’ rapid casino buildout
Fanatics’ iCasino march was telegraphed by its multistate debut and marketing heavy lift. In the spring, the operator switched on its app in four states and paired the rollout with a high-profile promotion, the $2 million FanCash Drop sweepstakes that accompanied the four-state launch. That campaign offered weekly prizes across May and June to onboard players and drive early engagement while the company expanded its web presence and in-house table games.
Since then Fanatics has compressed what many casinos complete over multiple quarters into a few months. It introduced exclusive branded tables, pushed its web client beyond West Virginia and synced content calendars across states to reduce fragmentation. The goal has been to establish a full-service lobby quickly, then layer in frequent updates so the app feels active to returning customers. RLX’s entry builds on that cadence and signals the operator will keep stacking partnerships to sustain momentum.
Content plays: IP and variety
Beyond volume, Fanatics has leaned into recognizable brands to stand out in a crowded carousel. In March the operator launched an exclusive WWE-themed slot, WrestleMania: Road to Gold from White Hat Studios, timed ahead of the promotion’s Las Vegas showcase. The title blended 20 performers, signature events and broadcaster voiceovers into a progression mechanic built for repeat play. Exclusive IP gives Fanatics promotional hooks and differentiation that standard library additions often lack.
At the same time, the company has expanded with suppliers that bring depth and mechanics variety. Wazdan has been a centerpiece of that effort, executing a triple-state debut on Fanatics in New Jersey, Michigan and Pennsylvania with a larger New Jersey catalog and staggered rollouts elsewhere. The supplier later grew its West Virginia presence on the platform, adding 15 titles and spotlighting several in-app, as detailed in Wazdan’s West Virginia rollout. Those launches gave Fanatics immediate breadth across volatile slots, hold-and-win formats and feature-rich titles designed to appeal to different player segments.
The company has also tapped emerging studios to diversify beyond the biggest names. S Gaming’s deal brought Triple 7 Jackpot to Fanatics’ regulated states after the studio’s first U.S. step with BetMGM, according to S Gaming’s Fanatics deal. Pairing exclusives, established suppliers and up-and-comers creates a funnel where new mechanics and niche math models can find audience alongside hits. RLX layers into that approach with its own franchise titles and aggregated partners, giving Fanatics more ways to refresh front-page sections and targeted collections.
Suppliers race for U.S. shelf space
For studios, Fanatics represents a fast-growing distribution channel with national sports brand recognition. The operator has asserted it is the fastest-growing U.S. online casino by GGR growth among larger peers over late 2024, and suppliers have responded with multistate deployments designed to capitalize on that trajectory. The three-state Wazdan launch was the supplier’s first same-day, multistate switch-on in the U.S., a signal that partners view synchronized releases as a way to amplify marketing and data collection. RLX’s two-state entry follows the same playbook, focusing on high-population markets with mature slot audiences and well-defined promotional calendars.
The competition for lobby placement is also intensifying as operators streamline content pipelines and cull underperformers faster. Studios need not only state licenses but also integration readiness, responsible gaming compliance and the ability to support operator-led campaigns. Fanatics’ recent deals have prioritized predictable road maps and local performance data to justify expanded placement. RLX’s aggregation arm can accelerate that process by broadening the testing pool and enabling quick swaps when titles miss targets.
New Jersey and Pennsylvania remain bellwether jurisdictions for performance signals. Suppliers often use them to benchmark volatility tolerance, bonus opt-in rates and session depth before fanning out to Michigan or West Virginia. Strong early reads in those two states can unlock deeper commercial terms and featured placement, which in turn improve lifetime value projections that justify additional spend. That feedback loop is central to the current wave of cross-state rollouts tied to Fanatics.
Execution across regulated states
The operational challenge is coordinating content drops, promotions and compliance across four different markets with idiosyncratic rules. Fanatics has leaned on partners that can execute simultaneously or in quick succession. The company’s expanded Wazdan slate in West Virginia went live just ahead of a major sports weekend, a timing cue that suggests the operator is sequencing casino content to piggyback on sportsbook surges where it operates combined apps. Exclusive launches like the WWE slot give Fanatics tentpole beats to market around, while third-party drops fill the gaps.
RLX’s debut in New Jersey and Pennsylvania provides more levers for that cadence. The studio’s titles can be staged into themed weeks, tournament overlays and loyalty earn multipliers tied to FanCash. With a deeper bench, Fanatics can rotate front-page modules faster without overexposing a small set of games, a common pitfall for newer casinos still scaling content.
What’s next
Expect Fanatics to keep stacking supplier deals while pushing more exclusives and limited-time features that tie into its broader sports ecosystem. Titles that travel well across state lines and can support operator-specific mechanics will likely get priority. For studios, the question is how quickly they can deliver multistate, compliance-ready pipelines and support coordinated promotions.
In the near term, watch for whether RLX’s top performers secure featured placement across both states and how quickly any RLX partner studios follow. Track, too, how the operator balances exclusive IP like the WWE game with a steady diet of new supplier launches. The answer will show whether Fanatics can turn rapid content expansion into durable engagement as it fights for share in the most mature U.S. iCasino markets.
