Stakelogic expands into Colombia with Betplay partnership
Online games developer Stakelogic has expanded its LatAm presence after partnering with operator Betplay to enter the Colombian market.
Under the partnership, Stakelogic’s gaming portfolio will be available to Colombian players on the Betplay platform.
That list of games includes Wrath of Zeus ClusterBreaker, Kraken’s Catch, and Jaws of Fortune, along with Stakelogic’s network progressive feature, Spin to Win.
Speaking about the partnership, Director of Sales and Client Relations at Stakelogic, Neil Tanti, emphasized its strategic importance, saying, “Colombia is a key market for us in our Latin American expansion plans, so scoring a deal with the country’s number one operator, Betplay, is a serious statement of intent.”
According to Stakelogic, Colombia’s online gaming sector has become one of the most mature regulatory environments in South America, with a regulatory framework that has attracted several international suppliers.
Betplay officials added that the addition of new titles was part of the company’s ongoing effort to broaden the range of content it offered to customers. Betplay’s Director of Operations, Luis Geovanni Florez Diaz, said that working with external developers was a key part of its strategy.
The full rollout of Stakelogic’s games on the Betplay platform is expected to take place after a period of technical integration between the two companies.
Last month, Stakelogic also expanded its presence in Ontario by partnering with online casino operator Ellipse Entertainment.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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The Backstory
Why this deal lands now
Stakelogic’s entry into Colombia through BetPlay aligns with a broader acceleration of international suppliers targeting Latin America’s most mature online gambling market. The company has been building momentum across regulated jurisdictions, and Colombia offers a proven regulatory framework, growing player bases and top-tier local operators willing to integrate third-party content quickly. That mix has drawn a wave of studios and platform providers to the country over the past year, turning Colombia into an early gatekeeper for regional expansion strategies.
The operational logic is straightforward: partner with the market’s biggest distribution hubs to gain immediate reach, then localize content and features to defend share as the competitive set deepens. For Stakelogic, BetPlay brings one of the largest customer footprints in Colombia and a track record of adopting new technology, creating a fast lane for slots, jackpots and gamified mechanics to scale.
BetPlay’s tech bets set the stage
BetPlay has been investing in features that keep users within its ecosystem and extend time spent with live sports and casino. Most notably, the operator teamed with interactive payments company TAPPP and broadcaster DirecTV to enable wagering directly from live television broadcasts, an in-screen overlay that lets viewers place bets while watching a match. The initiative, which went live on Colombian Division A soccer, saw early click-through and account-linking metrics that would be considered strong for a new interface, according to the companies’ initial results. The integration’s rollout and early data were detailed in a report on BetPlay, TAPPP and DirecTV pioneering betting from live TV.
That kind of product development suggests BetPlay will be selective about the supplier features it promotes. Stakelogic’s network progressive mechanics and live operations tooling could slot into BetPlay’s engagement thesis, giving the operator fresh levers to cross-sell from sports to casino and to convert casual fans spurred by in-broadcast experiences. If the overlay product broadens to more sports and entertainment programming, as BetPlay executives have indicated they want, it could create new inventory and promotional moments for third-party content that integrates cleanly into omnichannel journeys.
Fuel from corporate consolidation
Stakelogic’s capacity to expand quickly has been reinforced by its ownership change. The studio was acquired by Sega Sammy Creation, a deal framed around marrying Sega Sammy’s global distribution and capital with Stakelogic’s development pipeline and live casino capabilities. Executives on both sides pitched the combination as a catalyst for faster market entries and more ambitious product road maps across regulated regions. The strategic rationale and terms were outlined when Stakelogic was acquired by Sega Sammy Creation.
The acquisition matters in Colombia for two reasons. First, it gives Stakelogic the resources to support deeper integrations with large operators like BetPlay, including localized variants and marketing support. Second, it signals to competing suppliers and operators that Stakelogic plans to be a long-term player in Latin America, not a tactical visitor. That posture can affect negotiations over shelf space, promotional placements and exclusives as platforms weigh which partners will co-invest in growth.
A playbook tested in Ontario
Before landing in Colombia, Stakelogic refined a market-entry approach in North America that leans on local operator partnerships and aggregator rails. The studio’s content recently went live in Ontario with Ellipse Entertainment’s HighFlyerCasino through a distribution tie-up with Relax Gaming, expanding access to key titles and a network progressive jackpot. The move was positioned as part of a string of regulated market launches, with leadership calling Ontario a strategic test bed for North American growth. Details were disclosed when Stakelogic partnered with Ellipse Entertainment in Ontario.
The Ontario experience is relevant to Colombia in two ways. First, building through an established local operator shortens the compliance and integration cycle while delivering immediate scale. Second, running jackpots and engagement features across multiple partners gives Stakelogic the telemetry to optimize retention mechanics quickly. That flywheel, if replicated with BetPlay, could help the studio find product-market fit faster in Spanish-speaking markets and inform future rollouts in Mexico, Peru and beyond.
Colombia’s content arms race
The competitive backdrop has intensified as rivals add localized live and RNG content tailored to Latin audiences. Pragmatic Play unveiled a live casino studio in Bogotá backed by a $15 million fund and up to 1,500 jobs, with more than 100 tables and Spanish- and Portuguese-speaking dealers. The facility, operated by Arrise, gives operators customization options for layouts and branding while seeding a pipeline of localized game shows. The company described its strategy and investment in Pragmatic Play’s expansion with a new Colombia studio.
Other studios are also establishing footholds. Thunderkick launched in Colombia with Rush Street Interactive’s Rushbet, starting with a curated set of slots and promising more to follow, reflecting the market’s importance in Latin America. That rollout was detailed in Thunderkick’s debut with Rushbet in Colombia. For operators, the influx means broader libraries but also harder choices about promotion, bonusing and front-page real estate. For suppliers, it raises the bar on localization, hardware-light innovation and reliable jackpot liquidity to stand out where dozens of titles compete for a limited number of daily sessions.
What’s at stake for growth across LatAm
Colombia’s market has become a proving ground for Latin America, not just a destination. Rush Street’s expansion to Peru under the Rushbet banner, following its long tenure in Colombia, underscores how operating playbooks can travel across borders when regulatory timing and distribution align. That strategy was highlighted when Rush Street detailed its Latin American focus alongside Thunderkick’s launch. For Stakelogic, a strong BetPlay integration could become a case study for entry into Peru and other Spanish-speaking markets as regulations crystallize.
The stakes are equally high for BetPlay. If it can harness in-broadcast wagering to deepen engagement and use supplier features to lift casino cross-play, the operator can widen its moat as international brands and new content studios crowd into Colombia. Conversely, if new features fail to convert casual viewers or if content partners cannot deliver localized hits, the edge could erode quickly as rivals match promotions or debut their own live studios.
Against that backdrop, Stakelogic’s Colombia launch is more than a content drop. It is a test of whether a newly capitalized studio, fresh off a strategic acquisition and validated in other regulated markets, can translate its portfolio and mechanics into sustained share in a crowded, sophisticated arena—one that increasingly sets the tone for Latin America’s next phase of growth.
