Location: +United States
IGT PlayDigital launches Mega Vault engagement tool
30 May 2025 at 7:03am UTC-4
International Game Technology on Thursday launched the IGT PlayDigital’s Mega Vault offering, an innovation on its player engagement solution.
Powered by the IGT PlayDigital ...
Beyond the spin: IGT focuses in on omnichannel
30 May 2025 at 6:50am UTC-4
If there was one theme that came to dominate this year’s SBC Americas Summit, it was omnichannel.
And, as IGT are masters of that particular art, I sat down with head of ...
Bragg Gaming Group launches Big Ticket Bonanza gamification system
29 May 2025 at 6:21am UTC-4
Bragg Gaming Group has launched a new gamification add-on, Big Ticket Bonanza, for its marketing toolset, Fuze.
The system allows partnered online casinos to provide Big Ticket ...
Sparket teams up with Major League Rugby
27 May 2025 at 7:46am UTC-4
North America’s main rugby union competition, Major League Rugby, has announced a partnership with online gambling company Sparket.
The partnership will give Major League ...
PayNearMe targets payment friction to boost igaming margins
22 May 2025 at 1:26pm UTC-4
Currently, igaming operators invest heavily in player acquisition, but according to PayNearMe, one persistent challenge continues to undermine those efforts: a poor payment ...
VGW launches Social Gaming Leadership Alliance
22 May 2025 at 6:46am UTC-4
Australian social gaming operator VGW has partnered with other social casino operators to form the Social Gaming Leadership Alliance in the US.
Launched this week, the ...
Athletes to be protected from negative prop bets, NCAA reveals
21 May 2025 at 6:20am UTC-4
In an extension to its partnership with sports data analyst Genius Sports, NCAA President Charlie Baker has revealed an additional clause that would protect college athletes from ...
Games Global launches Gold Blitz Ultimate with BetMGM
21 May 2025 at 5:59am UTC-4
Slots developer Games Global has teamed up with betting operator BetMGM to launch a new game in the Gold Blitz slots series.
Gold Blitz Ultimate is the third game in the ...
SBC Summit Americas: Data bridges gap between affiliates and operators
19 May 2025 at 4:54pm UTC-4
If the SBC Summit Americas panel on data-driven strategies taught us anything, it's this: Gaming operators and affiliates have no choice but to move beyond siloed efforts and ...
SBC Summit Americas: Why affiliate marketing is one misstep away from crisis
19 May 2025 at 4:45pm UTC-4
Affiliate marketing still drives significant player acquisition, but its margin for error is shrinking fast. As more states enact their own privacy laws and regulators turn a ...
Women seek to level the field when it comes to sports betting, SBC Summit Americas panel says
16 May 2025 at 9:29am UTC-4
Women comprise more than half the US population, according to Sirius XM VP Travel and iGaming/Sports Betting Vertical Laura Fernandez. But judging by the attendance at Thursday ...
Operators admit true omnichannel success remains elusive
15 May 2025 at 5:20pm UTC-4
Despite omnichannel being the buzz word of this week’s SBC Summit Americas, a panel of operators and data suppliers agreed Wednesday that a truly seamless omnichannel formula ...
Prediction markets seem to be inevitable, panel says
15 May 2025 at 4:31pm UTC-4
During Wednesday’s panel discussion “Trading on the Future: Prediction Markets are Here to Stay” at SBC Summit Americas in Fort Lauderdale, Florida, panelists vociferously ...
Omnichannel was the word salad at SBC Summit Americas, but AGS brought the receipts
15 May 2025 at 12:52pm UTC-4
At SBC Summit Americas, one word echoed louder than the badge scanners: omnichannel. It’s the industry’s favorite word salad, tossed into panels, press releases and sales ...
SBC Summit Americas: The regulation of social media influencers in betting – is prevention possible?
15 May 2025 at 12:33pm UTC-4
At SBC Summit Americas' Affiliate Leaders Summit, industry leaders tackled a pressing issue facing operators, affiliates, and content creators alike: how can influencer marketing ...
