Guy Greene named Chief Marketing Officer for Mohegan Digital

Why this promotion lands now

Mohegan’s decision to elevate a veteran marketer to lead its digital arm comes as the tribal operator doubles down on the most competitive corners of U.S. gambling: online casino and sports betting. The appointment signals a push to unify brand, performance marketing and loyalty across channels at a moment when customer acquisition costs are rising and product differentiation hinges on data, content and seamless journeys from app to casino floor. The move also follows Mohegan Digital’s stepped-up product cadence and suggests the company sees near-term opportunity to convert on recent launches, deepen database monetization and defend share against larger, well-capitalized rivals.

Mohegan’s digital strategy has leaned on tying online play to its resort assets and award-winning loyalty program, aiming to translate on-property trust into repeat digital engagement. Giving the marketing reins to a leader steeped in the company’s history and the broader regional casino market points to a back-to-basics focus: sharpen the brand proposition, scale performance channels, and thread loyalty across every touchpoint as competition intensifies.

Sportsbook expansion set the stage

The immediate backdrop is Mohegan Digital’s latest product rollout in Pennsylvania. The division recently launched an online sportsbook embedded in the Mohegan Pennsylvania Online Casino app and site, broadening its wagering menu and adding acquisition hooks in a sports-first state. The launch, which featured promotional offers and a broad slate of markets from football to niche sports, positioned the property to tap NFL season engagement and cross-sell into casino.

That rollout, detailed here: Mohegan Digital launches online sportsbook in Pennsylvania, underscores the importance of coordinated marketing. Sports betting can generate cost-effective top-of-funnel traffic, but profitability hinges on lifetime value that often comes from casino play. A centralized marketing leader is tasked with optimizing that funnel, matching offers to user cohorts and aligning creative and media with live operations at Mohegan Pennsylvania’s on-site sportsbook. The omnichannel ambitions are clear: convert sports traffic, reward loyalty through Momentum, and encourage on-property visits that, in turn, reinforce digital engagement.

The timing also reflects a broader market reality. With sports calendar tailwinds and new user incentives, the next quarters are critical for cohort building. Getting messaging, retention and bonusing right early in the lifecycle of a new sportsbook can materially influence payback cycles and margin profiles, particularly in a state with entrenched competitors.

Content race reshapes the customer proposition

Beyond offers and channels, digital casinos are competing on game quality, cadence and exclusivity. Suppliers are repositioning to meet that demand. Bragg Gaming Group, for example, just named a veteran executive to lead its global content strategy and in-house studios, a move aimed at accelerating new titles and deepening U.S. penetration. See: Bragg Gaming Group appoints Scott Milford as EVP of Group Content.

For operators like Mohegan Digital, these supplier moves matter. A robust content pipeline—particularly with localized titles and mechanics that resonate in regulated U.S. markets—can lift session times, conversion and cross-sell from sportsbook to casino. The appointment at Bragg signals intensifying competition among studios and platform partners to win distribution and wallet share, raising the stakes for operators to tune content mixes and marketing calendars. As suppliers lean into proprietary IP and faster release cycles, marketing leaders must translate content drops into timely campaigns, feature placement and targeted reactivation that maximize each launch’s shelf life.

The knock-on effect is a tighter feedback loop between performance marketing and product teams, with data informing which titles anchor promotions and when to pivot. That loop becomes a differentiator as acquisition costs climb and privacy changes complicate tracking and targeting.

Brand plays and partnerships widen the funnel

Operators are also seeking cost-effective reach through sports partnerships and culturally relevant sponsorships, extending beyond men’s teams to capture growing audiences in women’s sports. In Mexico, Codere Online became the main sponsor of Rayadas, the women’s side of Club de Futbol Monterrey, expanding a footprint that already includes the club’s men’s team. Details here: Codere Online named main sponsor of Rayadas.

While Mohegan’s current focus is North America, the lesson translates: strategically chosen partnerships can build brand equity with highly engaged communities at relatively efficient cost. For digital operators, those affiliations can be activated through targeted offers, experiential perks and content that drives measurable account creation and wagering. Codere’s push comes amid corporate turbulence, including a Nasdaq delisting, yet underscores how brand visibility and community alignment remain core levers when capital is constrained. Expect U.S. operators to keep probing women’s sports and regional franchises for authentic, performance-tied partnerships—especially in states where on-property assets can host viewing and betting activations.

Regulatory scrutiny and reputational risks climb

Leadership changes in compliance and high-profile legal clashes elsewhere in the industry highlight risks that marketing chiefs must navigate. The New Hampshire Lottery appointed a new chief compliance officer tasked with strengthening oversight across contractors, licensees and legislative issues. See: New Hampshire Lottery names Cooley Arroyo chief compliance officer. Even outside casino operators’ immediate purview, such appointments signal regulators’ sharpened focus on integrity, advertising practices and responsible gaming—areas where marketing has direct exposure.

At the same time, a legal fight between two major suppliers underscores the reputational stakes of aggressive competitive tactics. Evolution alleged that Playtech funded a covert campaign to distribute a defamatory report, with a New Jersey court finding the claims false and determining intent to harm a rival. Coverage here: Playtech named in alleged smear campaign against Evolution. For operators, supplier controversies can spill into consumer trust and regulatory relationships. Marketing leaders must monitor partner risk, prepare contingency messaging and ensure promotions and creative do not hinge on content subject to dispute or regulatory action.

Rising scrutiny of advertising—particularly inducements and claims—adds complexity. As sportsbooks launch and promotions proliferate, the margin for error narrows. Alignment between legal, compliance and marketing becomes essential to protect licenses and brand reputation.

What’s at stake for Mohegan Digital

Mohegan’s digital unit is pursuing growth in a crowded field where national brands spend heavily on media and promotions. Success will depend on blending the trust and traffic of its resort casinos with precise digital execution. The Pennsylvania sportsbook launch provides a fresh acquisition vector; content partners are arming operators with new titles to convert and retain; and the sponsorship landscape offers targeted brand lift when tied to measurable outcomes.

The risks are equally clear. Competitive offers can compress margins, content cycles can outpace marketing calendars, and regulatory guardrails are tightening. A marketing leader with deep institutional knowledge and operational experience is expected to knit these threads together—prioritizing profitable cohorts, maximizing loyalty flywheels and guarding the brand amid industry flashpoints. The next phase for Mohegan Digital will be judged on whether its omnichannel promise translates into durable, high-quality growth as product, content and compliance pressures converge.