Xtremepush expands in the US with Amelco partnership
CRM and loyalty marketing platform Xtremepush has partnered with sportsbook software provider Amelco to expand in the US.
The partnership will allow Amelco to make use of Xtremepush’s real-time customer engagement platform and offer its operators the ability to deliver personalized messaging and AI-driven retention strategies.
The platform will also give operators using Amelco software access to automated campaigns that increase the customer lifetime value.
Amelco provides online sportsbook software to several notable brands in the US, including Fanatics Sportsbook and Hard Rock Bet.
Brandon Walker, Business Development Manager at Amelco, said, “We have been impressed with the work that Xtremepush has undertaken in the industry, delivering impressive results across player engagement. We’re excited to partner with them as we continue to roll out our sportsbook solution in more North American markets.”
Xtremepush launched in 2014 and started focusing on North American expansion in 2021 following the opening of its new headquarters in New York.
The company unveiled its player prediction AI technology, InfinityAI, in New Jersey in May 2024. This system will be available to Amelco.
Robbie Sexton, Director of Partnerships and iGaming at Xtremepush, said, “It is very pleasing to have agreed a deal to enhance Amelco’s sports betting platform, which is performing so well in the US market.”
Verticals:
Sectors:
Topics:
