Hillary McAfee
Articles written
MediaNug building creative systems that scale in gaming
24 April 2026 at 2:45pm UTC-4
As operators continue to invest heavily in paid media around igaming, sports betting, and social casino, the conversation is shifting toward what sustains performance over time ...
Prediction markets are gaming’s next big shortcut to 50-state access
31 May 2025 at 11:28am UTC-4
Prediction markets are creeping into the national spotlight and depending who you ask, they're either the future of federally regulated gambling or a dressed-up loophole designed ...
SBC Summit Americas: Data bridges gap between affiliates and operators
19 May 2025 at 4:54pm UTC-4
If the SBC Summit Americas panel on data-driven strategies taught us anything, it's this: Gaming operators and affiliates have no choice but to move beyond siloed efforts and ...
SBC Summit Americas: Why affiliate marketing is one misstep away from crisis
19 May 2025 at 4:45pm UTC-4
Affiliate marketing still drives significant player acquisition, but its margin for error is shrinking fast. As more states enact their own privacy laws and regulators turn a ...
Omnichannel was the word salad at SBC Summit Americas, but AGS brought the receipts
15 May 2025 at 12:52pm UTC-4
At SBC Summit Americas, one word echoed louder than the badge scanners: omnichannel. It’s the industry’s favorite word salad, tossed into panels, press releases and sales ...
SBC Summit Americas: The regulation of social media influencers in betting – is prevention possible?
15 May 2025 at 12:33pm UTC-4
At SBC Summit Americas' Affiliate Leaders Summit, industry leaders tackled a pressing issue facing operators, affiliates, and content creators alike: how can influencer marketing ...
