Tag: Sponsorships
FanDuel partners with Formula 1 in North America
1 May 2026 at 4:36am UTC-4
FanDuel has become the official betting operator of Formula 1 in the US and Canada.
It is the first time that the sport has signed up a betting operator for the region. Under ...
PrizePicks becomes exclusive daily fantasy sports partner to the NBA
8 April 2026 at 7:06am UTC-4
Daily fantasy sports operator PrizePicks has secured a multi-year agreement with the NBA to become the official daily fantasy sports partner of the league.
PrizePicks will be ...
Sportsbet drops stadium branding from AFL deal
31 March 2026 at 6:16am UTC-4
Australian operator Sportsbet has agreed to forgo signage and brand advertising at Australian Football League-owned Marvel Stadium and the Melbourne Cricket Ground as part of a ...
Kalshi secures front-of-kit sponsor placement for Baller League USA
17 December 2025 at 5:33am UTC-5
Prediction market Kalshi has secured front-of-kit sponsorship for all ten teams competing in the inaugural season of six-a-side entertainment football league, the Baller League ...
Hard Rock Bet partners with the Orlando Magic
7 October 2025 at 8:12am UTC-4
Hard Rock Bet has signed a multi-year deal with NBA franchise the Orlando Magic, becoming the team’s official sportsbook partner for the upcoming NBA season.
The deal with ...
DraftKings and NBCUniversal strike multi-year sports advertising deal
30 September 2025 at 5:32am UTC-4
DraftKings has signed a multi-year agreement to become NBCUniversal’s exclusive sports betting and gaming sponsor across the broadcaster’s top sports properties.
The ...
BetMGM and Better Collective to sponsor new Playmaker HQ shows
18 September 2025 at 3:48am UTC-4
BetMGM has partnered with affiliate Better Collective to sponsor two shows under the Playmaker HQ banner, developing its presence in sports and casino content.
The deal makes ...
Hard Rock Bet partners with The Volume
4 September 2025 at 7:24am UTC-4
Hard Rock Bet Sportsbook has partnered with The Volume to become the media company’s sponsor and exclusive sportsbook partner.
Founded by broadcaster Colin Cowherd, The ...
BGaming links up with Brazilian influencer in charity collaboration
4 September 2025 at 6:29am UTC-4
Online gaming content provider BGaming has partnered with Brazilian YouTuber Jon Vlogs, naming him the company’s official ambassador for Latin America.
The collaboration ...
India BCCI opens new title sponsorship bids after Dream11 exit
4 September 2025 at 6:10am UTC-4
The Board of Control for Cricket in India has invited bids for the national team’s title sponsorship after fantasy sports operator Dream11 ended its deal due to the government ...
