Tag: Marketing
SBC Summit Americas: Data bridges gap between affiliates and operators
19 May 2025 at 4:54pm UTC-4
If the SBC Summit Americas panel on data-driven strategies taught us anything, it's this: Gaming operators and affiliates have no choice but to move beyond siloed efforts and ...
SBC Summit Americas: Why affiliate marketing is one misstep away from crisis
19 May 2025 at 4:45pm UTC-4
Affiliate marketing still drives significant player acquisition, but its margin for error is shrinking fast. As more states enact their own privacy laws and regulators turn a ...
Women seek to level the field when it comes to sports betting, SBC Summit Americas panel says
16 May 2025 at 9:29am UTC-4
Women comprise more than half the US population, according to Sirius XM VP Travel and iGaming/Sports Betting Vertical Laura Fernandez. But judging by the attendance at Thursday ...
PointsBet fined AU$500,000 for gambling advertising spam
16 May 2025 at 7:53am UTC-4
Australian sports betting company Points Bet has been fined AU$500,000 by the Australian Communications and Media Authority for advertising betting spam.
ACMA found that the ...
Mobile gaming is here, with tools to address problem gambling
8 April 2025 at 4:59pm UTC-4
Mobile and digital gambling has been a godsend for the gaming industry. With the influx of online sports betting and to a lesser extent igaming, it’s easier to bet via a ...
