Tag: Marketing
Hard Rock Bet launches fall campaign ahead of NFL season
22 August 2025 at 7:12am UTC-4
Hard Rock Bet Sportsbook has unveiled its fall marketing campaign, the Hard Rock Bet Party, developed in collaboration with agencies 72andSunny, Smuggler, Redline Media Group, and ...
Spribe announces Harbhajan Singh as Aviator brand ambassador
18 July 2025 at 7:11am UTC-4
Spribe has appointed former Indian cricketer Harbhajan Singh as a brand ambassador for Aviator, the popular crash game in a one-year partnership that aims to strengthen Aviator ...
Stake signs former Manchester United player Patrice Evra as global brand ambassador
18 July 2025 at 6:59am UTC-4
Betting company Stake has confirmed former Manchester United and Juventus player Patrice Evra as a global brand ambassador.
Stake has existing ties with the English Premier ...
SBC Summit Americas: Data bridges gap between affiliates and operators
19 May 2025 at 4:54pm UTC-4
If the SBC Summit Americas panel on data-driven strategies taught us anything, it's this: Gaming operators and affiliates have no choice but to move beyond siloed efforts and ...
SBC Summit Americas: Why affiliate marketing is one misstep away from crisis
19 May 2025 at 4:45pm UTC-4
Affiliate marketing still drives significant player acquisition, but its margin for error is shrinking fast. As more states enact their own privacy laws and regulators turn a ...
Women seek to level the field when it comes to sports betting, SBC Summit Americas panel says
16 May 2025 at 9:29am UTC-4
Women comprise more than half the US population, according to Sirius XM VP Travel and iGaming/Sports Betting Vertical Laura Fernandez. But judging by the attendance at Thursday ...
PointsBet fined AU$500,000 for gambling advertising spam
16 May 2025 at 7:53am UTC-4
Australian sports betting company Points Bet has been fined AU$500,000 by the Australian Communications and Media Authority for advertising betting spam.
ACMA found that the ...
Mobile gaming is here, with tools to address problem gambling
8 April 2025 at 4:59pm UTC-4
Mobile and digital gambling has been a godsend for the gaming industry. With the influx of online sports betting and to a lesser extent igaming, it’s easier to bet via a ...
