SkillOnNet expands Games Global deal in Latin America

Charlotte Capewell

22 October 2025 at 5:53am UTC-4

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Supplier SkillOnNet has expanded its relationship with games developer Games Global, with launches planned in Peru, Brazil, and Buenos Aires City in the coming months.

Players in the expanded regions will gain access to titles, including Gold Blitz, developed in partnership with gaming studio Fortune Factory Studios, and the progressive jackpot, Mega Moolah.

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Jani Kontturi, Head of Games at SkillOnNet, said, “Both SkillOnNet and Games Global see LatAm as a key group of markets. This new phase of our partnership underscores our joint commitment to growth and innovation in the region and puts us in a strong position to capture market share while delivering world-class gaming experiences.”

Games Global works with over 40 gaming studios, with strong links to the LatAm-regulated market by working closely with Brazil-based studio Ino Games and Argentinian studio Neko Games.

Ricardo Regner, Director of Latin America at Games Global, added, “With offices and studio partners already established locally, we understand the importance of creating relevant, localized experiences that resonate with players across Latin America. This expansion is a natural next step in our global growth journey, and we’re thrilled to do it alongside a trusted partner like SkillOnNet.”

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Last week, SkillOnNet also expanded its partnership with Evoplay by launching its gaming titles in Mexico.

Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.

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The Backstory

Setting the stage in a fast-opening market

SkillOnNet’s latest move to widen its Games Global relationship across Latin America lands in a region that has become the industry’s most watched growth story. The timing is not accidental. Operators and suppliers are racing to lock in distribution, localized content and brand recognition as new regulations clarify access in major economies. The goal is simple: secure a first-mover edge while audiences are still forming habits on new platforms.

Recent partnerships across the region show a clear pattern. Suppliers are expanding their pipelines through multi-market deals that prioritize Brazil and then fan out to neighboring jurisdictions. Content breadth, compliance agility and a local touch have become the key differentiators as companies place bets on which titles will resonate across cultures and regulatory frameworks.

Against that backdrop, SkillOnNet’s expanded collaboration with a prolific content house amplifies a strategy the company has been executing all year: build scale with recognizable franchises, add home-grown hits where possible and meet regulators and players market by market.

Brazil’s regulated rollout resets the board

The Brazilian online market’s formal launch on Jan. 1, 2025, set off a land rush among suppliers and operators aiming to translate global successes into a local context. Analysts have flagged Brazil as one of the most lucrative opportunities in online gaming, and suppliers have responded by prioritizing speed to market with portfolios already proven in other regions.

Several content expansions underscore why Brazil is dictating regional strategy. Habanero’s portfolio went live on SkillOnNet’s Brazilian sites in a deal framed around localized growth and progressive content, reflecting the market’s scale and appetite for recognizable mechanics. The company highlighted Brazil as “one of the most anticipated market openings,” and SkillOnNet called it “one of the most exciting and dynamic opportunities.” Those details came as SkillOnNet extended its partnership with Habanero in Brazil, bringing titles such as Hot Hot Fruit and the Jackpot Race progressive to PlayUZU.bet.br and BacanaPlay.bet.br.

Greentube, too, deepened its collaboration with SkillOnNet to deliver slots and bingo titles to Brazilian players through the same brands, building on the developer’s January entry via Bet365. In announcing the move, the Novomatic unit pointed to “enormous potential” and a strong local appetite for quality content as it rolled out Diamond Mystery Joker Party 6 and other titles through SkillOnNet’s channels. The expansion was detailed in Greentube extends SkillOnNet partnership in Brazil.

SkillOnNet’s pipeline: Mexico beachhead, Brazil scale

Before intensifying its Brazil push, SkillOnNet fortified its position in Mexico, using that market as both a testing ground and a distribution base for Spanish-language brands. The company broadened access to blockbuster franchises through a partnership with Light & Wonder and ELK Studios in Mexico, funneling hits such as Dragon Train, Hot Hot BlazingLocks and Stargate Megaways to its PlayUZU platform. The move also brought ELK’s distinctive mechanics to local players, reinforcing a content mix designed to appeal to casual and experienced audiences alike.

Once Brazil’s regulatory doors opened, SkillOnNet moved quickly to populate its brands with familiar titles and social-media-fueled sensations. Through an extended pact with PG Soft in Brazil, SkillOnNet added Fortune Tiger — known locally as Jogo do Tigrinho — to PlayUZU.br and BacanaPlay.br. The title’s viral traction has made it a signal test of localized engagement, and both companies flagged Brazil’s potential as a top-tier growth market.

In parallel, SkillOnNet anchored breadth with depth by enabling multiple suppliers on the same Brazilian domains. The Greentube and Habanero tie-ups layered classic and progressive slot portfolios onto a distribution footprint that SkillOnNet has been scaling since early in the year. The result is a library that can satisfy diverse player tastes while maintaining momentum with new releases and feature-rich mechanics.

Rival moves raise the competitive ceiling

SkillOnNet’s buildout arrives as rivals use aggregation and platform deals to accelerate reach. Playson, for example, deepened its footprint by integrating with Cactus Gaming, a move positioned to expand access across Brazil and the wider region via a network of operators. The company cited a smooth integration and highlighted “high-quality and immersive” content as a driver for adoption. Details were disclosed in Playson expands in Latin America through Cactus Gaming deal.

That broader context matters. As more suppliers plug into multi-operator platforms, the competitive bar rises for content differentiation, speed of certification and the ability to localize art, math models and UX. For operators, the abundance of new integrations creates a merchandising challenge: selecting launch lineups that balance known brands with local favorites and allocating promotional budgets to titles most likely to convert and retain new cohorts.

In this environment, portfolios that combine marquee franchises with sticky mechanics — and that can be activated quickly across multiple brands — are advantaged. The pressure is on to deliver frequent updates, jackpot excitement and feature sets that travel well across demographics and devices, all while staying inside evolving regulatory parameters.

Localization, licensing and the mechanics that matter

Latin America is not a monolith. Preferences can shift sharply between markets, which is why suppliers and operators emphasize localization. SkillOnNet’s use of Spanish-language brands in Mexico and Portuguese-forward brands in Brazil tracks with that playbook, as do supplier statements stressing tailored experiences and regional studios. Partnerships that bring in titles with viral recognition, like Fortune Tiger, sit alongside established slot series and bingo games to capture distinct segments.

Licensing cadence and compliance readiness have become equally decisive. Companies that can certify content quickly and meet new technical standards can capitalize on regulatory windows before the next wave of entrants. That timing advantage is especially critical in Brazil, where a large addressable audience, fast-changing consumer behavior and strong operator competition leave little room for slow rollouts.

On the product side, progressive jackpots, configurable bonus rounds and branded IP remain reliable draws in early-stage markets. Mechanics such as hold-and-win, expanding multipliers and rapid-fire respins have proved portable across regions, which is why suppliers keep leaning on them in initial launches before layering in deeper localization.

What’s next: share grabs and deeper integrations

The stakes are straightforward: early distribution breadth can translate into lasting market share as Brazil and neighboring jurisdictions mature. Expect more supplier-operator pairings that bundle multiple studios under one agreement, echoing the approach seen in Mexico and now across Brazil. Watch for operators to double down on titles that show viral traction or superior retention, and for suppliers to push seasonal releases and progressive updates to keep content charts fresh.

From here, the story will turn on execution. SkillOnNet and its peers must keep certifying content at pace, manage localized promotions across brands and maintain uptime while traffic scales. In Brazil, the leaders will likely be those that pair recognizable franchises with a steady flow of regional hits, backed by responsive compliance and disciplined merchandising. With more platforms, suppliers and studios linking up across Latin America, the window for securing durable positions is open — but not for long.