PlayUzu rolls out TV and billboard campaign in Peru
Online casino PlayUzu, operated by SkillOnNet, has launched a TV and billboard advertising campaign across Peru to extend its presence.
To build strong brand recognition within Peru, PlayUzu will air primetime TV advertisements on the country’s main networks and complement these with an extensive billboard presence. Billboards will be visible throughout key locations in the capital city of Lima. At the same time, the brand will also increase digital marketing efforts, including social media engagement and collaboration with local influencers.
The advertising campaign focuses on showing Peruvians PlayUzu’s commitment to fun, fairness, and transparency. PlayUzu is also promoting having no wagering requirements on bonuses.
Helena Rico, SkillOnNet’s Head of Marketing for Spain and LatAm, said, “With this campaign, we want to show Peruvian players that PlayUzu is here to stay. We believe our transparent approach to online gaming will resonate with players who are looking for a fairer and more entertaining way to play. This TV and billboard push will put PlayUzu front and center in Peru’s gaming market, ensuring that everyone knows where to go for a truly fair and fun casino experience.”
SkillOnNet partnered with online casino developer Greentube on 27 February to launch Greentube’s title slot games in Brazil.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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