Oddsmatrix partners with US micro-market platform nVenue
EveryMatrix’s odds feed service OddsMatrix has partnered with nVenue to integrate micro markets across various popular sports.
OddsMatrix customers have access to micro-betting markets for American football, basketball, baseball, ice hockey, and motorsport.
OddsMatrix Chief Executive Tor Skeie said, “Micro betting is one of the fastest-growing betting formats in North America so we’re delighted to be able to provide our customers with access to one of the most innovative products available via nVenue. Combining both technologies and offering our fast soccer markets to their customers was a no-brainer. We’ve aligned perfectly with the nVenue team ever since we began partnership discussions and we’re looking forward to seeing the results.”
It will also allow nVenue to integrate the OddsMatrix fast markets product into its data aggregation platform. Fast markets was introduced during the 2023-24 soccer season and offers operators a range of real-time betting options.
Both micro-betting and fast markets are designed to boost in-play wagering operations while allowing operators to differentiate and attract new customers.
Kelly Pracht, the Chief Executive and Co-Founder of nVenue, added, “Partnering with EveryMatrix represents a key company milestone for nVenue as we expand the global reach of our micro-betting technology. EveryMatrix’s platform allows us to seamlessly integrate live, in-play betting opportunities, including micro-markets, into a vast international network of operators. This collaboration enables us to meet the evolving needs of bettors while delivering a new menu of well-timed, expertly priced live betting markets to customers around the world.”
Verticals:
Sectors:
Topics:
