OddsMatrix partners with micro-betting provider Kero Gaming

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OddsMatrix, EveryMatrix’s sportsbook and odds feed unit, has teamed up with Kero Gaming to add micro-betting to its offering.

EveryMatrix works with over 300 customers worldwide, including several operators in the regulated US sports betting market.

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OddsMatrix’s partnership with Kero Gaming will enable it to integrate soccer micro-betting markets into its sportsbook and feed coverage. Following this, the platform will also have access to basketball, baseball, and football micro-markets later this year.

OddsMatrix Chief Executive Tor Skeie said, “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage. Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook. We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”

The company already offers more than 170,000 live betting markets and over 650 betting types every month.

The content from Kero Gaming will enhance OddsMatrix’s existing Fast Markets product and provide sportsbook users with a real-time odds feed and instant betting options for multiple game moments.

Kero Gaming Chief Executive Tomash Devenishek added, “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike. This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”

In recent news, Kero Gaming also partnered with Caesars Entertainment to provide live betting options for users on the Caesars Sportsbook app.