Kero Sports to provide live betting for Caesars Sportsbook
Caesars Entertainment has partnered with Kero Sports to offer its live betting options to consumers on the Caesars Sportsbook app.
The deal will see Kero provide unique contextual markets for various domestic and international sporting tournaments across multiple sports.
Caesars had previously worked with sportsbook operator Simplebet since 2022 to provide live micro-betting services. However, Simplebet was acquired by DraftKings last year in a deal reportedly worth US$150m.
In 2023, Caesars introduced its own micro-betting product, FireBets. Under the new deal with Kero Sports, the FireBets feature will be upgraded to provide consumers with a better experience.
Kero Sports Chief Executive Officer Tomash Devenishek, said, “We are extremely proud to partner with an iconic brand like Caesars. Our team has worked relentlessly to incorporate the learnings of the last few years in the international arena not simply to ensure that we have the content our partners desire but to ensure that this content delivers across the metrics of profitability, engagement and retention.”
In recent news, Caesars Entertainment also extended its partnership with online gaming group Bragg Gaming, allowing Caesars to create its own portfolio of online casino games for both the regulated Canadian and U.S. markets.
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