Formula 1 partners with American sports betting supplier ALT Sports Data
Formula 1 has partnered with the San Diego-based ALT Sports Data to provide regulated sports betting data to North American and global fans.
The collaboration will see ALT Sports Data supply real-time predictive analysis during Formula 1 races and priced odd wagers for the sports betting industry, giving fans more accurate information when placing bets in regulated markets.
“Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport,” said Emily Prazer, Chief Commercial Officer at Formula 1. “We are delighted to partner with ALT Sports Data, whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, added, “It has an unmatched combination of speed, strategy, and innovation, so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”
ALT Sports Data announced on 18 February that it had extended its partnership with compliance consultancy IC360 to provide sports data and marketing solutions for emerging sports.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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