Fast Track announces Greco’s transition into igaming product

Charlotte Capewell

5 January 2026 at 7:46am UTC-5

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Igaming technology provider Fast Track has said that, following its February acquisition of the gameplay risk management company Greco, it has fully integrated the group into one of its core products for the new year.

Fast Track, which operates in the US and several European countries, noted that Greco’s transition into its vast product umbrella signifies its intent to continue expanding and optimizing its platform.

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“This has always been about building something bigger than the sum of its parts,” said Simon Lidzén, Chief Executive and Co-Founder of Fast Track. “Greco adds a powerful new dimension to our platform. By bringing it fully under Fast Track, we can help operators scale their bonus strategies with the same sophistication they apply to CRM strategies – backed by real-time data, intelligence, and world-class execution.”

Greco was co-founded with Fast Track in 2021 and subsequently released its Gameplay Risk Engine, which enables igaming operators to manage gameplay risks for players by detecting behavioral anomalies and making data-driven decisions regarding gameplay exposure.

By merging with Fast Track, Greco’s engine can be offered to an expanded clientele base in tandem with Fast Track’s customer relationship management strategies.

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Fast Track added that Greco Co-Founders Ozric Vondervelden and Ed Dickerson will remain actively involved with the group during its transition.

Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.

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The Backstory

What’s driving Fast Track’s latest move

Fast Track’s decision to fold Greco into a core product caps a two-year push to knit risk analytics and player engagement into a single operating stack. The company has been positioning itself as more than a campaign engine, pursuing tools that let operators tune bonus spend, segment audiences and flag outlier behavior in real time. Bringing Greco fully under the hood advances that strategy and signals where competitive pressure is heading: toward platforms that can automate retention while policing exposure at scale.

The groundwork for this shift was laid in parallel tracks. On one, Fast Track extended its geographic reach and distribution, particularly in Latin America. On the other, Greco’s gameplay risk engine won traction with operators looking to curb fraud, bonus abuse and volatility in promotional economics. The combined arc points to a single thesis: growth in emerging igaming markets will favor providers that unify CRM and risk management rather than bolt them on.

From commercial tie-ups to deeper integration

Fast Track’s platform-first posture took shape as it expanded partnerships that embed its tooling in third-party ecosystems. An expanded deal with BetConstruct brought Fast Track’s CRM to operators in Latin America, enabling brands such as Suprema Gaming and VBet to run localized engagement programs on top of BetConstruct’s platform. The companies framed the agreement as a way to deliver targeted strategies in a region where mobile play and promotions drive sign-ups and retention. That expanded partnership, detailed here by Complete iGaming, shows how Fast Track has prioritized distribution with platform providers that already aggregate operators in fast-growing markets: BetConstruct and Fast Track expand partnership to bring igaming CRM technology to Latin America.

Fast Track has also aligned with regional technology players to localize data and engagement tooling. Its tie-up with Atomo Gaming integrates Fast Track’s AI-driven CRM with Atomo’s Alborán platform, which serves operators in Ecuador and Guatemala and is expanding across Latin America. The agreement, set to be showcased at a regional industry congress in Asunción in November, puts automation, analytics and player engagement in the same workflow LatAm operators use to run wallets, sportsbook and casino products. The Atomo pact underscores Fast Track’s thesis that CRM effectiveness rest on native integration, not middleware: Fast Track partners with Atomo Gaming for Latin American expansion.

Against that backdrop, full assimilation of Greco into the product portfolio is the logical next step. Rather than rely on loose integrations, Fast Track is collapsing risk signals and customer orchestration into one fabric so operators can optimize bonus strategies with the same rigor they apply to lifecycle marketing.

Risk engines become table stakes

Greco’s rise reflects a broader shift: igaming operators want tools that turn behavioral anomalies and theoretical value modeling into immediate decisions on exposure, offers and outreach. A recent deal with Terragon, a crypto-enabled gaming platform, illustrates adoption beyond traditional operators. Terragon integrated Greco’s gameplay risk engine to elevate proactive decision-making and reduce operational costs by marrying live risk insights with user experience. That development, captured here by Complete iGaming, shows the technology’s versatility across different operating models, including Web3-adjacent platforms: Terragon integrates Greco gameplay risk engine.

This is where Fast Track’s consolidation matters. If risk modeling can move from a siloed layer to a native capability inside CRM, operators can calibrate promotions based on volatility in near real time. The payoffs are tangible: lower bonus leakage, fewer fraud loops, and sharper segmentation that accounts for both value and risk. For an industry contending with rising acquisition costs and tighter compliance, that blend is increasingly nonnegotiable.

Latin America as a proving ground

Latin America’s rapid expansion makes it a critical test for integrated CRM and risk tech. Brazil’s ongoing regulatory buildout and the region’s appetite for promotions create volatility in bonus economics. Fast Track’s expanded reach with BetConstruct gives it a channel into operators seeking localized engagement, while the Atomo alliance adds a route into Spanish-speaking markets tied to a single platform’s wallet, sportsbook and retail integrations. Taken together, those deals set the stage for Greco’s capabilities to be deployed where they are likely to have the most immediate impact—fast-growing brands scaling offers and needing to keep a lid on fraud and abusive play.

The results will ripple beyond the region. If Fast Track can prove that a unified CRM-risk stack lowers churn and bonus wastage in LatAm’s promotional-heavy environment, the model will translate to more mature markets where operators are consolidating tools and seeking efficiency during margin pressure.

Consolidation and product centralization reshape the landscape

The integration also lands in a market defined by consolidation and product centralization. One example comes from the restructuring around IGT’s digital business. The Nevada Gaming Control Board’s recommendation that IGT PlayDigital chief Gil Rotem be licensed underscores how leadership and product roadmaps are still evolving after funds managed by Apollo Global Management combined Everi’s and IGT’s gaming and digital units in a $6.3 billion deal. That reorganization, detailed here, shows how incumbents are repositioning to compete across lottery, gaming machines, sports betting and digital content under a unified banner: IGT PlayDigital CEO on track to get Nevada license.

At the same time, suppliers are consolidating product leadership to accelerate cross-platform content and data strategies. Light & Wonder’s elevation of Nathan Drane to chief product officer across the enterprise centralized all game creation into one organization with a single roadmap. That move aims to speed development cycles, align data-driven decisions and push content across land-based and digital channels. The company’s internal reorg reflects a wider sector trend that rewards platform breadth and speed to market: Light & Wonder appoints Nathan Drane as Chief Product Officer.

Fast Track’s absorption of Greco fits this pattern. Product control and native integration reduce friction for operators and give vendors tighter feedback loops to iterate performance. In a market where larger rivals are stitching together end-to-end offerings, point solutions need to become features of broader platforms to stay relevant.

The stakes for operators and investors

For operators, the immediate question is whether integrated CRM-risk capabilities can deliver measurable improvements in retention and promotional ROI without adding operational complexity. With LatAm integrations ramping and crypto-enabled platforms adopting risk engines, the answer will be visible in bonus efficiency, fraud rates and lifetime value. For vendors, the race is to turn discrete advantages—such as Greco’s risk modeling—into platform differentiators before consolidation closes distribution channels.

The next phase will test execution. Fast Track must harmonize data pipelines, workflows and user interfaces so that risk signals inform every step of the customer journey. Competitors are making similar bets, centralizing product leadership and aligning content, data and delivery across channels. In that context, bringing Greco fully in-house is less a destination than a requirement for competing in a market tilting toward integrated stacks and scale plays.