FanDuel Casino launches new jackpots feature in three US states

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The Backstory

How FanDuel’s jackpot push reached this moment

FanDuel’s latest tweak to its progressive jackpots — giving players the option to double their contribution per spin for more chances at a prize — did not arrive overnight. It caps a fast buildout that began when the company integrated technology from BeyondPlay, a player engagement firm FanDuel bought in February 2024, into its in-house platform. That purchase set the groundwork for a multi-tier progressive system spanning slots and table titles and stitched across state lines, a crucial differentiator in a crowded market where small edges can move share.

When FanDuel rolled out its cross-game progressive network this year in New Jersey, Michigan and Pennsylvania, the company framed it as an experience driver, not just a feature. The launch connected jackpots across multiple game types and introduced the Mini, Minor, Major and Mega tiering that underpins the current expansion. As detailed in our coverage when FanDuel’s Casino Jackpots went live in three states, the opt-in mechanic added a US$0.10 side contribution per wager for access to the tiers and was paying out at a brisk daily clip within weeks. That foundation is what made today’s “double contribution” option a logical next step rather than a reset.

The company has since emphasized the scale and velocity of wins — hundreds of thousands of jackpots and hundreds of millions of dollars paid — to reinforce the feedback loop: broader liquidity, more frequent prizes and higher engagement. The new feature that allows a US$0.20 contribution is pitched as flexibility for players who want better odds on the same spins. As we reported in a follow-up on the enhancement, FanDuel said the option is available on a wide set of exclusive and top titles, with the lower US$0.10 entry still intact, underscoring how the product is meant to widen the funnel, not wall it off. See: FanDuel Casino Jackpots feature gives players opportunities to double winnings.

BeyondPlay’s role and the race for engagement

The February 2024 BeyondPlay deal was more than bolt-on technology. It brought jackpot orchestration, cross-title connectivity and engagement tooling into FanDuel’s stack at a time when U.S. operators are focusing on time-on-site and retention rather than raw acquisition. BeyondPlay executives framed the deployment as a collaborative build with FanDuel’s team and said it would enable faster iteration across regulated states. The cross-state jackpots that debuted this spring rely on that architecture, which is now powering the higher-contribution option.

That matters because the largest digital casino operators are competing on product loops that keep customers active across verticals. On the sportsbook side, FanDuel has layered in similar stickiness plays. In March, during the NCAA men’s basketball tournament, FanDuel introduced a Bet Back Token to cushion busted parlays and a multi-round parlay tool. Those features served the same strategic aim as the jackpots push: offer safety nets and upside paths that reduce churn and encourage repeat play. The more these mechanics are native to the platform, the faster the company can fine-tune them by state, event and player segment.

Competitive pressure from Fanatics and new content pipelines

FanDuel’s casino growth plan is unfolding against a backdrop of an aggressive Fanatics expansion. In May, Fanatics Betting and Gaming launched its casino app in Michigan, Pennsylvania, West Virginia and New Jersey with a US$2 million FanCash Drop sweepstakes designed to seed play and drive weekly return visits. Fanatics has paired that promotional firepower with content depth. Soon after, Bragg Gaming announced it would supply Fanatics with exclusive titles through its remote server, putting new proprietary and third-party games into the same three states where FanDuel’s jackpots run. Read more: Bragg Gaming partners with Fanatics Casino to launch in three states.

These moves raise the bar for differentiation. FanDuel’s cross-game progressives and the option to double contributions aim to create a consistent headline across the lobby — frequent winners and escalating prize potential — that can counter a rival’s promo-heavy playbook. The stakes go beyond bragging rights. Michigan, New Jersey and Pennsylvania are among the most mature U.S. iGaming markets. Margins are won with product features that translate to session length and repeat visits rather than outsized bonuses alone. The jackpot network’s liquidity grows with each spin, which is why getting more players to opt in — even at the lower contribution tier — is strategically valuable.

Tracing the rollout across states and games

The initial deployment of FanDuel Casino Jackpots concentrated on states with established regulatory frameworks and deep game catalogs. By linking slots and table games into a shared progressive pool, the company extended jackpot dynamics into titles that historically sat outside slot-only networks. When Casino Jackpots went live in three states, FanDuel reported more than 1,500 daily winners early on, hinting at how cross-title pooling can keep win notifications and leaderboards constantly visible. Today’s $0.20 opt-in option slots into that loop by increasing a player’s weighted entry without changing base game math.

The approach mirrors a broader trend in online casino design: add modular engagement layers that can be switched on across multiple games and studios without rewriting the underlying titles. BeyondPlay’s tooling, now in-house at FanDuel, is built to do that. It also gives operators state-by-state control on contribution levels, game eligibility and jackpot seed sizes, a practical requirement in markets where rules and wallet integrations differ.

Why the timing matters

The escalation to a higher contribution option comes as operators look for levers beyond sign-up offers to sustain 2025 growth. Fanatics is scaling through cross-sell from its sportsbook footprint and retail presence, backed by new content pipelines. BetMGM and DraftKings continue to invest in exclusive titles and live dealer formats. FanDuel’s answer is to deepen the progressive fabric across its casino, then let players choose their level of exposure. The company’s messaging around hundreds of thousands of jackpots worth more than US$300 million since launch targets a simple consumer signal: there are many winners, often.

If the pattern holds, the jackpots pool should thicken as more players opt in, which in turn can support larger Mega payouts and faster Mini-to-Major cycles. That flywheel, proven in mature European markets, is now being adapted to U.S. state regimes. The test will be whether the $0.20 option lifts opt-in rates without cannibalizing $0.10 entries and whether it moves key metrics like session length and daily active users.

FanDuel’s casino unit has emphasized “choice” in framing the feature rather than pushing a single optimal contribution. That tracks with the company’s broader product stance seen during March Madness on sportsbook and in its casino lobby with exclusive titles and new ambassadors. The next checkpoints will be monthly revenue reports out of the three states, competitive promo calendars from Fanatics and others, and new partnerships that feed content into these jackpot frameworks.