Entain rolls out new sportsbook features in the US, Brazil, and Europe
Entain has introduced a series of new sportsbook tools across multiple markets in the US, Brazil, and Europe.
The upgrades included next-generation BetBuilder tools and faster withdrawals. The company reported that after recent performance improvements, 90% of withdrawals were now processed within one minute.
Entain also said its proprietary football BetBuilder has increased pre-match turnover by 80%. An in-play version allows customers to place bets during live games using Opta data.
In the US, Entain’s joint venture BetMGM, which recently reported record activity in the lead-up to the NFL, has launched live same-game parlays for MLB and the NFL through a partnership with Angstrom, with the NBA to follow.
The latest app features live player props, real-time tracking with research tools, and cash-out features.
In Brazil, Entain rolled out Fantasy Markets, AccaBoost, and Stats Pro, a live statistics hub with advanced football data such as expected goals. In the UK, operators Ladbrokes and Coral adopted the Quacca Bar, which lets customers edit and place multiples without leaving the app.
Entain Chief Technology Officer Satty Bhens said, “Our Sportsbook product has never been stronger. We’ve closed the gap and are now pivoting from catching up to going beyond. From live single-game parlays in the US to in-play BetBuilders in Europe and Brazil, we’re upgrading player experiences while modernizing our trading back office. This is just the beginning of what we can achieve as we continue to lead the industry in product innovation.”
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