Altenar strengthens Brazil team with local appointments
Sportsbook provider Altenar has appointed three new hires in Brazil to support its regulatory and commercial growth as the market evolves.
Luana Monje has been appointed as Sales Executive, Beatriz De Freitas Lorenção as Legal and Regulatory Affairs Associate, and Maria Silvia Sparapan Moral as Contracts and Customer Success Associate.
The increased headcount follows Altenar’s opening of an office in São Paulo, securing virtual sports certification, and adding new operator partners.
Monje joined after more than a decade in sales roles at Amazon Web Services and Continent 8 Technologies. Lorenção has added experience in business law, compliance, and data privacy. At the same time, Sparapan brings more than 15 years of experience across accounting, human resources, and customer operations, having worked in the UK and Malta.
Sales Manager Frederico Caputi said, “Brazil is a key growth area for Altenar, and we’re proud to deepen our commitment with new local hires who will directly support operators navigating the region’s framework.”
Earlier this year, Altenar expanded in Brazil through a partnership with Brazilian operator RR Participações e Intermediações de Negócios to power its Multibet sportsbook.
Abi Bray brings strong researching skills to the forefront of all of her writing, whether it’s the newest slots, industry trends or the ever changing legislation across the U.S, Asia and Australia, she maintains a keen eye for detail and a passion for reporting.
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The Backstory
Brazil becomes the focal point
Altenar’s latest staffing push in Brazil follows a clear pattern: build locally to scale quickly in a market with rising regulatory rigor and intense competition. Over the past year, the sportsbook platform supplier has gone from testing the waters to planting roots, with steps designed to accelerate onboarding, tailor products to local habits and prove compliance as Brazil formalizes sports betting. That arc is visible in the company’s early infrastructure moves, a string of operator deals and content integrations that speak directly to how Brazilians bet and play.
The company’s recent emphasis on regulatory and commercial know-how is a response to both opportunity and risk. Brazil’s betting market is expanding under a tighter framework, elevating the need for on-the-ground expertise, faster decision cycles and technology that localizes odds, payments and engagement features. Altenar’s approach has been to anchor in São Paulo, deepen partnerships with domestic brands and connect popular virtual sports content that mirrors Brazil’s football culture. The sequencing matters: presence first, partnerships second, then product differentiation where it counts.
Competitors are pursuing similar playbooks. Content providers, in particular, are racing to lock in distribution with Brazilian operators as the rules crystallize. That context helps explain why Altenar has paired regional hires and a local office with integrations that foreground football and familiar mechanics, aiming to secure share before licensing and tax dynamics harden the market’s contours.
From a local office to local leverage
Altenar’s decision to open a São Paulo office signaled the turn from prospecting to execution. The move, outlined in Altenar enhances its presence in Brazil with Sao Paulo office, gave the supplier a base to streamline onboarding, handle invoicing in local currency and respond faster to rule changes. For a B2B platform reliant on uptime, integrations and compliance proofs, proximity can be a commercial advantage as operators scramble to align with evolving requirements.
The local office also dovetailed with product certifications and a push to scale customer support. In practice, this means shortening the path between an operator’s request and a tailored solution, whether it is market-specific risk settings or bet types that resonate with Brazilian fans. That responsiveness is especially valuable when sportsbooks are iterating quickly around live markets, new payment options and responsible gaming features demanded by regulators.
More than optics, the office serves as a signal to partners and rivals that Altenar intends to compete on service and speed at the point of need. It also underpins talent recruitment, positioning the company to hire sales, legal and customer-experience specialists who can navigate Brazil’s regulatory cadence and operator expectations.
Operator deals set the foundation
The commercial groundwork became visible with Altenar’s deal to power Multibet’s sportsbook, described in Altenar expands in Brazil through Multibet sportsbook deal. The agreement emphasized customized tools and compliance aligned to local demand, a core theme as Brazil shifts from a gray zone to a regulated environment. By coupling technology with local service, Altenar sought to make itself a safer bet for operators who need stability and flexibility during ruleset transitions.
The Multibet pact followed earlier steps to bolster presence and credibility. Each contract adds operational proof points: uptime during peak football windows, latency on live markets, and the ability to layer features without breaking core trading logic. In aggregate, these deals function as a feedback loop, giving Altenar data on Brazilian bettor behavior and operator needs, which can inform roadmap prioritization in a fast-moving market.
The company has also leveraged content tie-ups to make partners stickier. In Brazil, that often means football-forward experiences. Altenar’s operator agreements are increasingly bundled with integrations that amplify engagement around the sport that dominates the country’s betting volume.
Content tuned to Brazilian bettors
Virtual sports have emerged as a differentiator. Altenar played a key role integrating Inspired Entertainment’s localized virtual football offering, highlighted in Inspired debuts V-Play Football Brazil with EstrelaBet via Altenar. The product’s high-frequency match simulations and quick betting cycles map neatly onto Brazilian user patterns and can help operators smooth demand between live fixtures.
The EstrelaBet launch complements earlier collaboration referenced in the Multibet coverage, where Altenar’s platform helped deliver Inspired’s V-Play Football Brazil to the market. For operators, the appeal is obvious: consistent, on-demand football content that fills scheduling gaps and retains users within the sportsbook environment. For Altenar, these integrations strengthen its value proposition as a full-stack partner that can orchestrate content and compliance while fine-tuning local UX.
The broader market’s trajectory supports this strategy. Content studios are proliferating in Brazil, bundling recognizable IP and engagement mechanics to win shelf space. Consider how online slots provider Yggdrasil has pushed into the country with operators like Casa de Apostas, as covered in Yggdrasil strengthens Brazil presence with Casa de Apostas partnership. While Yggdrasil focuses on casino, its Brazil-first cadence underscores the arms race for localized content. Sportsbook platforms that can integrate and optimize that pipeline stand to gain as operators seek turnkey solutions that do not sacrifice differentiation.
Scaling regionally while eyeing North America
Even as Brazil commands attention, Altenar has kept an eye on diversification. The company added a North America sales lead, detailed in Altenar appoints Matthew Ferrara to North American team, to build relationships with U.S. and Canadian operators. That move, paired with partnerships spanning Latin America, Asia and Africa, suggests a hedge against regulatory delays or competitive pressure in any one market.
The sequencing mirrors the Brazil playbook: assemble commercial talent with operator-side experience, then pursue multi-region deals that can be localized. For investors and partners, this indicates a platform positioned to redeploy learnings across jurisdictions, whether that means adapting risk models to American football, expanding payment rails in Latin America or meeting divergent responsible gaming standards.
Cross-pollination matters. Capabilities refined in Brazil — such as high-load trading around big football events and rapid integration of virtual content — translate to other sports-driven markets. Conversely, lessons from mature North American states can inform Altenar’s compliance posture and product governance as Brazil’s regime tightens.
Why the stakes are rising now
Brazil’s transition from permissive to regulated betting raises the bar on execution. Operators need partners who can verify compliance, scale securely and deliver content that keeps users engaged amid higher taxes and stricter rules. Altenar’s push — from the São Paulo office to the Multibet agreement and Inspired integrations — shows a bid to meet that moment with local muscle and tailored technology.
The timeline also matters. As licensing frameworks settle, first movers with reliable platforms and relevant content will likely command outsized market share. Competitors are already embedding with local brands, as seen in casino content deals like Yggdrasil’s tie-up with Casa de Apostas. For Altenar, staying ahead means continuing to hire in market, broadening operator coverage and iterating on football-centric products that resonate with Brazilian bettors.
In short, Brazil is a proving ground. Success there could validate Altenar’s blend of local presence, compliant infrastructure and content orchestration — a formula it can export as other jurisdictions open or mature. The work underway hints at a company racing not just to win contracts, but to define the operating model for sportsbooks in the next wave of regulated markets.
