Altenar appoints Matthew Ferrara to North American team
Sportsbook software provider Altenar has appointed Matthew Ferrara as Sales Manager for its North American division.
Ferrara will focus on North American igaming markets, where he will support sales operations and create and maintain relationships with American operators.
Currently based in Miami, Ferrara spent two years in Croatia as a live trader for U.S. sports at Superbet and then moved to Kero Sports as a Business Development Manager.
Commenting opn the new role, Ferrara said, “My previous roles have given me a good understanding of the sports betting industry from both a B2B and B2C perspective, understanding the pain points and what an operator is looking for in a sportsbook solution.”
Charlie Williams, Commercial Director at Altenar, commented, “We are delighted to have brought Matthew on board to strengthen our sales operation in North America amongst other markets. He has a strong understanding of the needs of operators and he will be a valuable asset as we look to bring more clients from North America on board.”
In the new year, Altenar also partnered with BetStarters, providing its sportsbook platform and igaming technology to BetStarters operations across LatAm, Asia, and Africa.
