7777 Gaming expands Latin American reach through Blokotech
Game developer 7777 Gaming has expanded its Latin American presence by securing a distribution agreement with technology provider Blokotech.
The deal will see Blokotech integrate more than 200 certified titles from the studio into its Bloko PAM platform, which is used by casino and sports betting operators across the region.
The integration covers crash and slot products, including Multi Xpress and Don’t Crash, as well as newer titles such as Cheetah Chase and Cash Transporter.
The partnership aims to support operator demand for content with regional relevance amid ongoing regulatory expansion across Latin America. Blokotech supplies modular systems that enable brands to customize front-end and back-end features without rebuilding their platforms.
Director of Business Development for Spain and Latin America at 7777 Gaming, Zhana Aleksandrova, said, “Latin America is a market full of opportunity but also one that demands innovation, flexibility, and strong local understanding. Blokotech’s technology-first approach and deep expertise in the region make them an ideal partner for us.”
Blokotech Co-Founder and Chief Executive Salvatore Messina said, “Our mission at Blokotech is to equip operators with flexible, future-ready technology while connecting them to the industry’s most innovative content providers.”
Earlier this year, 7777 Gaming expanded its Latin America presence through a partnership with sportsbook Betano.
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The Backstory
Why this deal matters now
7777 Gaming’s tie-up with Blokotech lands at a moment when Latin American online gambling is scaling fast and operators need content that can move across borders and regulators without a rebuild. By placing more than 200 certified crash and slot titles into Blokotech’s modular Bloko PAM, the developer is securing shelf space inside a platform already embedded with casino and sportsbook brands in multiple markets. The strategic logic is straightforward: reduce distribution friction, offer localized titles, and meet operators where they already manage wallets, risk and front ends.
The move builds on a year of steady distribution gains for 7777 across the region. The company has prioritized integrations with platform providers and direct operator partnerships to widen reach while new markets, led by Brazil and Mexico, formalize rules and open to licensed online play. As platforms aggregate more games and tools, content studios that can plug in quickly with certified portfolios and market-fit themes gain an edge.
Mexico proved the opening wedge
Before this latest platform integration, 7777 Gaming pressed ahead in Mexico with a direct operator route. In July, Mexican operator Winpot added the developer’s titles, including Cash 100, Sugar Star and Mayan Gold, to its growing digital business, an expansion from its land-based strength. That deal positioned 7777 Gaming inside a brand with name recognition and a player base primed to try new content as local operators sharpen their online mix. Read more on the Winpot rollout in Winpot partners with 7777 Gaming in Mexico.
Mexico’s digital shift gave the studio a proving ground for its content line while regulators in larger markets finalized frameworks. Partnerships like Winpot create data on player preferences and engagement mechanics, which in turn guide what types of crash games, bonus structures and volatility profiles resonate. Those learnings travel across borders when distribution grows through platform channels.
Platform pipelines as accelerants
7777 Gaming’s approach this year has leaned into integrations that can replicate across jurisdictions. In March, the studio connected with Vibra Solutions to make 150 games available to operators on that platform, a move that broadened reach to partners already tuned to Latin American regulatory and payment realities. Details are in 7777 Gaming expands in LatAm through Vibra Solutions deal.
That tie-up followed earlier work to embed with turnkey providers focused on LatAm. These platform relationships function as distribution multipliers. Operators gain ready access to certified libraries without extra engineering lift. Studios gain usage data and faster time to market when new states or countries switch on licensing. The Blokotech deal fits that pattern: 7777 Gaming supplies scale and breadth in crash and slots, and Blokotech layers in the operational plumbing that lets brands customize front ends and loyalty features without re-architecting the core.
Brazil’s launch reset the competitive map
The biggest catalyst in 2025 has been Brazil. The country’s online betting launch in January drew global brands and accelerated content partnerships as operators raced to fill lobbies with recognizable titles and fresh mechanics. 7777 Gaming moved early with a distribution pact in Brazil through Betano, giving players access to Devil’s Deal: Soul for Sale, Mayan Gold and Candy Anyways on one of the country’s scale sportsbooks. See the details in 7777 Gaming announces partnership with Betano in Brazil.
Rivals have also been busy. Playson added Brazil and regional coverage by integrating with Cactus Gaming’s platforms, extending games like 3 Pots Riches: Hold and Win and Luxor Gold: Hold and Win to a broad operator network. That push underscores the speed at which platform-centric distribution can shift share in an opening market. More on Playson’s move is in Playson expands in Latin America through Cactus Gaming deal.
Brazil’s rapid formalization is reshaping priorities across LatAm. Studios are localizing math models and themes, while platform providers emphasize wallet flexibility, risk tools and compliance workflows that can scale to provincial and national requirements. In that context, Blokotech’s modular architecture and 7777 Gaming’s certified library answer operator demand for speed and breadth without sacrificing oversight.
The retention toolkit is evolving
As more titles go live and lobby space gets crowded, retention tools become the battleground. Operators need real-time segmentation, personalized offers and automated campaigns tuned to local payment behavior and session patterns. That has fueled a parallel wave of partnerships in customer engagement tech. One example: Fast Track aligned with Atomo Gaming to embed AI-driven CRM into the Alborán platform used by operators in Ecuador and Guatemala, with plans to deepen regional coverage. That collaboration points to where the market is headed, with CRM stitched into the same stack that handles casino and sportsbook operations. See Fast Track partners with Atomo Gaming for Latin American expansion for context.
For content studios, deeper integrations with back-end tools matter because game telemetry feeds acquisition and retention decisions. Crash titles, for instance, demand fine-tuned session pacing and bankroll management prompts that can differ by market. When a studio’s distribution runs through platforms that unify content, payments and CRM, operators can target players with mechanics that fit local appetite while keeping bonus costs in check.
What to watch next
Two questions will define the next phase. First, how quickly can platform partners like Blokotech onboard 7777 Gaming content across their operator base in Brazil, Mexico and secondary markets where regulation is advancing. Second, can studios translate early wins with big-brand sportsbooks into stickier placements and featured positions as lobbies rotate content more frequently.
Expect more cross-platform deals and selective direct integrations where a flagship brand offers national reach or strong payment corridors. Also watch for localized variants of proven titles, especially crash and hybrid mechanics designed for shorter sessions on mobile, which dominate play in LatAm. Competitive pressure from peers like Playson will keep operators cycling in fresh content, favoring studios that can deliver certified portfolios, robust reporting and co-marketing support out of the box.
The Blokotech agreement signals that 7777 Gaming is committed to platform distribution at scale while maintaining direct ties with operators in priority markets. If execution matches intent, the studio’s games will gain wider visibility across Latin America’s busiest lobbies just as regulators and payment providers iron out the last mile. The stakes are clear: speed to integration, data-driven iteration and localized engagement will separate content that simply launches from content that lasts.
