3 Oaks Gaming expands Brazil presence with Aposta Ganha deal
Games supplier 3 Oaks Gaming has expanded its presence in Brazil by partnering with local operator Aposta Ganha.
Aposta Ganha will add several 3 Oaks Gaming slot titles into its platform, including 3 China Pots, 3 Hot Chillies, and Coin Volcano, as well as newer releases such as Sun of Egypt 5 and Super Hot Teapots: Hold and Win.
The partnership follows 3 Oaks Gaming receiving approval to operate in Brazil’s regulated online gambling market earlier this year.
The move forms part of the supplier’s broader strategy to expand across Latin America’s emerging online gambling sectors, with Brazil positioned as a key market.
Yuriy Muratov, Chief Commercial Officer at 3 Oaks Gaming, said, “This partnership with Aposta Ganha is a fantastic way for us to scale up our presence in Brazil, one of the most exciting iGaming markets in the world. Their reputation, local expertise and dedication to providing a top-tier experience make them the ideal partner for us.”
Aposta Ganha Casino Manager Anderson Marques added that the addition of new titles would contribute to the operator’s goal of offering diverse and responsible gaming options within the country’s regulatory framework.
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The Backstory
Why this deal matters now
Brazil’s newly regulated online gambling market has quickly become a test of speed and scale for global suppliers. The latest move by 3 Oaks Gaming to deepen distribution with a local operator fits a broader pattern: companies that secured early approvals are racing to lock in partners before spending and product standards settle. The stakes are significant. Legal online gambling launched in Brazil on Jan. 1, 2025, and suppliers view the country as the largest near-term growth opportunity in Latin America. In that context, bolstering local reach is less about a single integration and more about establishing staying power in a market that is already drawing intense competition.
Regulatory clearance opened the door
3 Oaks’ push into Brazil follows a key milestone earlier this year when the company received approval from the Secretariat of Prizes and Bets to offer its slots to licensed operators. That certification turned the provider from a prospective entrant into an active supplier, unlocking a pipeline of branded titles for local platforms such as Coin Volcano and 3 Hot Chillies while signaling compliance readiness to prospective partners. Before Brazil, 3 Oaks had already been building regional credentials by going live in Colombia and Mexico in 2024, but executives labeled Brazil the company’s top target because of its outsized potential and the chance to shape consumer expectations at market launch.
The approval also catalyzed operator conversations. With access granted, 3 Oaks could convert interest into integrations across multiple brands. The company noted ties with Brazilian licensees including Bet7K and F12.bet as it laid groundwork for a broader rollout. That sequencing matters: compliance first, relationships second, distribution third. The latest partnership arrives as the next step in that arc, positioning 3 Oaks to place more content in front of Brazilian players at a moment when platform catalogs are still fluid.
Peers are accelerating their footprint too
3 Oaks is not alone in treating Brazil as a priority. Rival content studios have spent the first half of the year stitching together local access, often via multi-operator platforms to scale faster. Playson has been among the most active, leveraging platform partnerships to widen reach shortly after receiving its own Brazilian approval in early February. The developer broadened availability through a technology tie-up with Cactus Gaming that extends across the region and specifically boosts access in Brazil, as detailed in Playson’s Cactus Gaming agreement. The company then added direct operator distribution by integrating with KTO via the Bragg Hub, a step described in Playson’s partnership with KTO.
These moves share a common playbook: pair regulatory clearance with partnerships that minimize integration friction and quickly put marquee titles in front of a broad user base. For 3 Oaks, that means surfacing games that have shown traction elsewhere while tailoring the portfolio to local tastes. For Playson, it has meant pushing its Hold and Win series and other recognizable franchises through established operator networks. The competitive effect is cumulative. As more studios secure distribution, operators gain leverage on content selection and economics, raising the bar for suppliers that arrive later.
Localization and live content reshape operator menus
The race is not only about slot portfolios. Live casino providers and sportsbook technology firms are also rushing to localize, aiming to secure position in a market where player preferences cut across casino and sports. SkillOnNet’s extension of its relationship with live-dealer specialist Ezugi into Brazil illustrates that shift. The deal brings localized roulette, blackjack and baccarat to SkillOnNet’s brands in the country, as outlined in SkillOnNet’s Brazil expansion with Ezugi. Ezugi’s Latin American studio, Spanish-speaking dealers and regional betting limits point to a deeper localization push now becoming table stakes for brand differentiation.
On the sportsbook side, infrastructure providers are aligning with local operators to navigate new rules and tailor products to Brazilian betting habits. Altenar’s agreement to power the Multibet sportsbook showcases that emphasis on tooling and compliance, with the company highlighting customized features for the market in its Multibet partnership. As sports betting and online casino coexist under the same regulatory umbrella, operators that can bundle rich live content, popular slots and responsive sportsbook experiences will be better positioned to capture cross-vertical play.
The competitive calculus for content suppliers
For suppliers like 3 Oaks, Brazil’s early innings are about more than headline partnerships. Distribution density across multiple operators creates resilience against shifting market shares, varying promotional strategies and the inevitable consolidation that follows regulation. Securing certification early conferred a first-mover advantage, but sustaining growth will rely on two levers: a steady cadence of new titles and the ability to surface those titles prominently within partner platforms. That is where partnerships with operators that emphasize responsible gaming and local marketing muscle can translate into higher game placement and engagement.
At the same time, the presence of well-backed competitors means differentiation will hinge on mechanics and themes that resonate with Brazilian players, plus technical reliability under high traffic. The wave of integrations recorded by peers, from Playson’s network-driven approach to SkillOnNet’s live-dealer focus and Altenar’s sportsbook tooling, underscores the crowded field. Suppliers that combine compliance credibility with operational flexibility will be best placed to adapt as Brazil issues further guidance and enforcement tightens.
What to watch next in Brazil’s iGaming buildout
The next phase in Brazil will test whether early distribution converts to sustained share. Expect three developments. First, more cross-border partnerships that tie Latin American studios and platforms into Brazilian operations as companies seek to standardize tech stacks across the region. Second, sharper localization, including Portuguese-first UX, local payment options and game mechanics aligned with Brazilian preferences. Third, regulatory fine-tuning that could influence promotional tactics, bonusing and live content presentation.
For 3 Oaks, momentum from regulatory approval and successive integrations provides a foundation to compete on new releases and branded series. For peers, the strategy remains similar: broaden operator coverage, push recognizable titles and localize aggressively. With major suppliers already embedded and infrastructure providers enabling faster rollouts, Brazil’s market is moving from access to execution. The companies that translate early permissions into player loyalty will set the tone for how this fast-growing sector matures.
