Hillary McAfee
Articles written
SBC Summit Americas: Data bridges gap between affiliates and operators
19 May 2025 at 4:54pm UTC-4
If the SBC Summit Americas panel on data-driven strategies taught us anything, it's this: Gaming operators and affiliates have no choice but to move beyond siloed efforts and ...
SBC Summit Americas: Why affiliate marketing is one misstep away from crisis
19 May 2025 at 4:45pm UTC-4
Affiliate marketing still drives significant player acquisition, but its margin for error is shrinking fast. As more states enact their own privacy laws and regulators turn a ...
Omnichannel was the word salad at SBC Summit Americas, but AGS brought the receipts
15 May 2025 at 12:52pm UTC-4
At SBC Summit Americas, one word echoed louder than the badge scanners: omnichannel. It’s the industry’s favorite word salad, tossed into panels, press releases and sales ...
SBC Summit Americas: The regulation of social media influencers in betting – is prevention possible?
15 May 2025 at 12:33pm UTC-4
At SBC Summit Americas' Affiliate Leaders Summit, industry leaders tackled a pressing issue facing operators, affiliates, and content creators alike: how can influencer marketing ...
