VSiN expands into Cleveland, Ohio, and Charleston, South Carolina

Rege Behe

29 October 2025 at 12:32pm UTC-4

Adam McCullough / Shutterstock.com

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VSiN, the sports betting network, on Wednesday announced the addition and expansion of affiliates in Cleveland, Ohio, and Charleston, South Carolina.

Cleveland’s WARF-AM 1350 will expand to 20 plus hours of VSiN’s sports betting programming daily.

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VSiN programming also will be heard on WIWF-FM 96.9 HD-3 in Charleston.

Additionally, VSiN recently launched on the new KOSP-FM 102.1 in Springfield, Missouri, which airs up to 17 hours daily of content.

“We’re thrilled to bring these radio markets the news, analysis, and expert insights listeners need to make more informed wagering decisions,” VSiN President and Chief Business Officer Brian Musburgerin said a statement. “Through continued distribution expansion VSiN is delivering its trusted sports betting programming to more listeners than anyone else and solidifying our position as the largest sports betting radio network in the country, by far.”

Cleveland’s WARF-AM, after airing select long form VSiN programming, will add more content in the coming weeks including morning show VSiN By the Books. The weekends will feature 24/7 VSiN programming, including Saturday’s The Ohio Betting Hour with Adam Burke. The station also airs VSiN’s Action Updates.

Charleston’s WIWF-FM recently added VSiN programming overnights from 9 p.m. to 6 a.m., featuring shows including VSiN PrimeTime and Cashing Out. Weekends will showcase 24/7 VSiN programming. The station is part of The Game Network, originating in Columbia and airing on several Cumulus radio stations in the area.

KOSP-FM in Springfield, which launched this month, broadcasts about 17 hours of VSiN’s sports betting content each weekday. The station will add VSiN all weekend, except during live play-by-play broadcasts. VSiN’s Action Updates will air twice each day and on sister stations 92.9-FM, 104.7-FM, and105.1 FM.

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The Backstory

Why these markets and why now

The Sports Betting Network’s move into Cleveland and Charleston fits a clear pattern: build daily reach in states and cities where sports fandom runs deep and betting is legal or gaining cultural traction. Cleveland is a pro sports hub with an engaged radio audience that spans the NFL, MLB and NBA. Charleston sits inside a fast-evolving Southeast media footprint anchored by college sports. The strategy leans on high-frequency programming to become part of listeners’ daily routines, then convert that habit into engagement across platforms as football season ramps up.

VSiN’s local radio additions are not happening in a vacuum. The network has been stitching together a national footprint via distribution alliances and format extensions that aim to meet bettors where they already consume sports. The calculus is straightforward: as casual bettors graduate to more sophisticated wagering, demand rises for granular analysis, odds context and in-game insight. Radio still delivers reliable time spent listening during commutes and weekends, while simulcasts and digital feeds expand the top of the funnel.

Cleveland is also a timely test case. Sports betting interest intersects with a franchise that has made recent off-field headlines, adding urgency to integrity messaging and education. In that environment, programming that explains markets and rules plainly can capture listeners who want information without hype.

National muscle through FanDuel distribution

VSiN’s recent content pact with FanDuel’s media arm widened the runway for its shows well beyond individual station deals. The agreement puts the morning program VSiN By the Books on FanDuel Sports Network and nine regional feeds starting Aug. 28, creating a consistent national window for a flagship show that blends odds analysis with guest commentary. The FanDuel partnership pairs VSiN’s production engine with a sportsbook-backed distribution grid that targets local team audiences across U.S. regions.

The timing matters. FanDuel’s parent, Flutter, took full control of the operator this summer, tightening the link between sportsbook strategy and media distribution. For VSiN, the benefit is frequency and discoverability. For FanDuel, it is turnkey, credible programming that can keep viewers inside its ecosystem longer. If carriage on regional outlets lifts sampling, local radio affiliates in places like Cleveland and Charleston can benefit from brand spillover and guest cross-pollination, especially during NFL and college football weeks when interest surges.

The combined effect is a ladder: local stations drive habitual listening, national distribution reinforces brand, and owned apps capture on-demand consumption. It is a portfolio approach aimed at reducing seasonality and smoothing out the weekly volatility tied to big game windows.

Programming arms race and the podcast flywheel

VSiN has also been building depth with a slate of new and returning podcasts that mirror the diversification of betting itself. The network’s expanded lineup includes futures-focused shows, combat sports coverage and football analysis featuring former league executives and players. The podcast expansion is a hedge against linear schedule limits and a way to meet niche audiences with specialized content that drives repeat downloads.

This is the media side of a broader industry shift. As sportsbooks push personalization, content producers are carving their catalogs into formats that match bettor behavior: quick-hit updates for in-play markets, deeper dives for futures and season-long props, and recap shows that translate performance into price movement. In Cleveland and Charleston, where weekend radio blocks now prioritize around-the-clock betting coverage, podcasts extend the conversation past the dial and into weekdays and off-hours, which helps flatten drop-off between major events.

The guest roster—professional bettors, sportsbook traders, athletes and local media—adds credibility and variety. It can also serve as a talent funnel for linear programming. When big stories break, producers can elevate frequent podcast contributors into radio slots, keeping response times tight and context strong.

Integrity clouds in Cleveland’s backyard

The Guardians’ recent player leaves tied to gambling inquiries underscore why betting media must navigate integrity issues with care. Cleveland reliever Emmanuel Clase was placed on non-disciplinary paid leave through Aug. 31 while Major League Baseball investigates sports betting concerns, according to team and league statements. He is the second Guardians pitcher sidelined amid gambling questions this season after Luis Ortiz was placed on indefinite leave on July 3. Our report on the situation, detailing the Guardians’ gambling probe, notes the team said no other players or staff are expected to be involved.

These headlines heighten the stakes for sportsbooks and media companies, particularly in markets where the news is local. They also reinforce the need for clear lines between information, advocacy and promotion. For VSiN, which leans on data-driven analysis and hosts with professional gambling backgrounds, the challenge is to inform without glamorizing edge cases that can skirt rules. In practical terms, that means emphasizing legal markets, responsible betting reminders and transparent discussions of how leagues monitor irregular activity.

The Cleveland audience will be especially attuned to these topics as MLB’s investigation progresses. Thoughtful coverage can build trust with listeners who want context on what constitutes a violation versus permissible activity in a post-legalization environment.

A wider land grab in regulated gaming

The media sprint parallels aggressive expansion by gaming suppliers and platform providers. Aristocrat Interactive, the online arm of Aristocrat Leisure, recently launched the Betiton casino and sportsbook brand in Ontario via its white-label platform, marking its second Ontario rollout. The move, detailed in our coverage of Aristocrat Interactive’s Ontario expansion, underscores a push to provide end-to-end technology and managed services after its acquisition of NeoGames. As suppliers build localized content and CRM capabilities, operators gain more levers to retain players, which in turn boosts demand for timely, informative media that can keep those players engaged.

Latin America is the next frontier. Games Global said it will enter Brazil and Peru in 2025, opening an office in São Paulo and satellite locations in Argentina and Chile. The company plans to localize content and partner with regional operators, according to its announcement on expansion into Brazil and Peru. As new markets come online and mature, the playbook seen in the United States—local distribution, regional content tailoring and cross-platform programming—will likely travel, with media networks adapting formats to local sports calendars and cultural preferences.

For VSiN, Cleveland and Charleston are steps in a broader build. The immediate goal is audience scale and habitual listening ahead of football. The longer-term aim is to cement a brand that can ride the industry’s geographic and product expansion, from Ontario to Latin America, while maintaining credibility in a landscape where integrity concerns can flare quickly. Distribution deals, deeper podcast benches and local station alliances are the pieces of that strategy. The next test comes when big stories, and big games, collide.