Tag: Optimove
US bettors spend more than global average despite fewer active players
20 October 2025 at 3:01pm UTC-4
US bettors spend more than the global average, despite being less active compared to the rest of the world, according to data from Optimove’s latest iGaming Pulse report.
The ...
BetHog selects Optimove marketing program
27 August 2025 at 7:05am UTC-4
BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, this week announced the selection of Optimove through its Ignite+ program.
Ignite+ gives BetHog ...
Optimove study indicates NFL bettors will bet consistently this year
13 August 2025 at 3:38pm UTC-4
The NFL season starts in three weeks when the Philadelphia Eagles host the Dallas Cowboys on 4 September. That date also is the start of weeks of wagering for bettors, serious and ...
Optimove expands into APAC with new operator partnerships
3 July 2025 at 7:38am UTC-4
Marketing software provider Optimove has revealed new collaborations with three igaming operators, including WeClub Malaysia, 2up.io, and Magency Life, in the Asia-Pacific region ...
Canadian Gaming Summit: Operators seek retention strategies beyond promotions
23 June 2025 at 6:01pm UTC-4
In an increasingly saturated online betting market, operators are shifting focus from promotional acquisition to long-term engagement. The panel "Marketing innovation: building ...
Optimove report finds US bettors wager more than average
18 June 2025 at 7:14am UTC-4
Bettors in the US spend more on gambling than the global average, a trend which is accelerating, according to relationship marketing platform Optimove.
Data provided by the US ...
Operators admit true omnichannel success remains elusive
15 May 2025 at 5:20pm UTC-4
Despite omnichannel being the buzz word of this week’s SBC Summit Americas, a panel of operators and data suppliers agreed Wednesday that a truly seamless omnichannel formula ...
Optimove: US falling short on retention and engagement
16 April 2025 at 6:44am UTC-4
The US tops the charts for the highest betting deposits but lags behind other regions globally on player retention and engagement, according to Optimove’s US Gaming Pulse Report ...
