Tag: Optimove

Optimove expands into APAC with new operator partnerships

3 July 2025 at 7:38am UTC-4
Marketing software provider Optimove has revealed new collaborations with three igaming operators, including WeClub Malaysia, 2up.io, and Magency Life, in the Asia-Pacific region ...

Canadian Gaming Summit: Operators seek retention strategies beyond promotions

23 June 2025 at 6:01pm UTC-4
In an increasingly saturated online betting market, operators are shifting focus from promotional acquisition to long-term engagement. The panel "Marketing innovation: building ...

Optimove report finds US bettors wager more than average

18 June 2025 at 7:14am UTC-4
Bettors in the US spend more on gambling than the global average, a trend which is accelerating, according to relationship marketing platform Optimove. Data provided by the US ...

Operators admit true omnichannel success remains elusive

15 May 2025 at 5:20pm UTC-4
Despite omnichannel being the buzz word of this week’s SBC Summit Americas, a panel of operators and data suppliers agreed Wednesday that a truly seamless omnichannel formula ...

Optimove: US falling short on retention and engagement

16 April 2025 at 6:44am UTC-4
The US tops the charts for the highest betting deposits but lags behind other regions globally on player retention and engagement, according to Optimove’s US Gaming Pulse Report ...