Tag: Optimove
BetHog selects Optimove marketing program
27 August 2025 at 7:05am UTC-4
BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, this week announced the selection of Optimove through its Ignite+ program.
Ignite+ gives BetHog ...
Optimove study indicates NFL bettors will bet consistently this year
13 August 2025 at 3:38pm UTC-4
The NFL season starts in three weeks when the Philadelphia Eagles host the Dallas Cowboys on 4 September. That date also is the start of weeks of wagering for bettors, serious and ...
Optimove expands into APAC with new operator partnerships
3 July 2025 at 7:38am UTC-4
Marketing software provider Optimove has revealed new collaborations with three igaming operators, including WeClub Malaysia, 2up.io, and Magency Life, in the Asia-Pacific region ...
Canadian Gaming Summit: Operators seek retention strategies beyond promotions
23 June 2025 at 6:01pm UTC-4
In an increasingly saturated online betting market, operators are shifting focus from promotional acquisition to long-term engagement. The panel "Marketing innovation: building ...
Optimove report finds US bettors wager more than average
18 June 2025 at 7:14am UTC-4
Bettors in the US spend more on gambling than the global average, a trend which is accelerating, according to relationship marketing platform Optimove.
Data provided by the US ...
Operators admit true omnichannel success remains elusive
15 May 2025 at 5:20pm UTC-4
Despite omnichannel being the buzz word of this week’s SBC Summit Americas, a panel of operators and data suppliers agreed Wednesday that a truly seamless omnichannel formula ...
Optimove: US falling short on retention and engagement
16 April 2025 at 6:44am UTC-4
The US tops the charts for the highest betting deposits but lags behind other regions globally on player retention and engagement, according to Optimove’s US Gaming Pulse Report ...
