Spribe signs UFC content creator Nina Drama as ambassador

26 August 2025 at 7:07am UTC-4
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Spribe, the studio behind the crash game Aviator, has signed social media content creator and UFC interviewer Nina Drama as its brand ambassador.

Drama, whose real name is Nina-Marie Daniele, regularly produces UFC and MMA-focused content. She has over 14 million followers accumulated across social media platforms.

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As part of the partnership, Drama will create and run campaigns to promote Aviator to her audience.

Spribe Chief Commercial Officer Giorgi Tsutskiridze said, “We are thrilled to welcome Nina Drama to our growing roster of brand ambassador partners, and to be able to directly engage with her large and loyal fan base through some truly unique creative campaigns.

“Nina has captivated audiences with her sharp humor, confident charm, and unfiltered interview style – a perfect match for the high-energy world of Aviator. We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.”

The deal aligns with Spribe’s multi-year marketing partnership with the UFC, featuring Aviator branding inside Fight Night’s octagon and pay-per-view events.

Fighters Tom Aspinall, Merab Dvalishvili, and Alex Pereira are also Aviator ambassadors.

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