Spribe appoints UFC fighter Michael ‘Venom’ Page as brand ambassador
Spribe has named UFC welterweight and middleweight fighter Michael ‘Venom’ Page as the latest brand ambassador for its flagship crash game, Aviator.
As Aviator’s newest ambassador, Page will start a series of global campaigns promoting the new crash game to his millions of fans.
The collaboration forms part of Spribe’s multi-year, multi-million-dollar marketing partnership with UFC, which has brought Aviator branding to the Octagon during major Fight Night and numbered events.
Spribe Chief Commercial Officer Giorgi Tsutskiridze said, “We are thrilled to add Michael ‘Venom’ Page to our lineup of Aviator brand ambassadors… We look forward to engaging these fans and showing them why Aviator is the number one crash game in the world.”
Page joins a number of other UFC fighters, including Arman Tsarukyan and Johnny Walker, who are also promoting the title to fans. The partnership with the UFC has led to Aviator’s growth from 10 million to 60 million monthly players.
Page said, “Aviator is a white-knuckle ride where the stakes are high, but so too is the potential reward… I know my fans will love the fast-paced thrill ride it provides and look forward to introducing them to Aviator through some great campaigns over the coming 12 months.”
Abi Bray brings strong researching skills to the forefront of all of her writing, whether it’s the newest slots, industry trends or the ever changing legislation across the U.S, Asia and Australia, she maintains a keen eye for detail and a passion for reporting.
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The Backstory
How Spribe built momentum behind Aviator
Spribe’s marketing around its crash game Aviator has shifted from niche casino channels to mainstream sports and creator platforms, a bet that the crossover between combat sports audiences and high-variance gaming would accelerate adoption. Since striking a multi-year, multi-million-dollar deal with UFC in late 2023, the studio has stacked a slate of athlete and creator partnerships, pushed branding into the Octagon during Fight Night and pay-per-view cards, and rolled out country-specific campaigns. The result: self-reported monthly players have climbed from 10 million to as many as 60 million, underscoring how premium sports inventory and star-led social media can move a casual betting product into mass-market entertainment.
The latest additions extend a strategy first tested with top UFC names, then broadened to creators embedded in MMA culture and, more recently, to cricket icons targeting India. Each move increased reach and frequency at live events while driving engagement across social feeds between fight nights. That sequencing matters for a format like Aviator, where real-time tension and shareable outcomes are core to product appeal.
UFC tie-up turns the Octagon into an ad platform
Spribe made UFC the centerpiece of its brand plan, securing in-arena visibility and a bench of ambassadors it could rotate across campaigns and regions. In March, the company signed UFC heavyweight champion Tom Aspinall to front global promotions, placing him alongside Alex Pereira, Johnny Walker and Merab Dvalishvili as early faces of the game. The agreement followed Spribe becoming an official UFC partner in October 2023, with Aviator marks appearing on the canvas at major events. The studio framed the deal as proof of intent to keep Aviator the category leader and grow its install base beyond traditional online casino users. Read more about the heavyweight’s appointment in Spribe’s announcement of Tom Aspinall as an Aviator brand ambassador.
Spribe doubled down by adding lightweight contender Arman Tsarukyan, who was ranked second in his division at the time and positioned for a title run. The company created a brand ambassador fund and used Octagon visibility to reinforce his campaigns, an approach designed to pair broadcast reach with social proof from a surging fighter. The expansion of the roster was pitched as “hugely successful” in driving awareness. Details of the lightweight’s deal are in Spribe’s note that it signed Arman Tsarukyan to promote Aviator.
The UFC pipeline also extended beyond title contenders. Spribe tapped welterweight and middleweight striker Michael “Venom” Page, a fan favorite with a highlight-reel style, to front global campaigns. The company credited the broader UFC collaboration for helping elevate Aviator’s monthly players from 10 million to 60 million, tying growth to the brand’s presence at top cards and the flywheel of fighter-led content. Page joins a lineup that includes Johnny Walker and other UFC names who have pushed the game to their audiences. The partnership is outlined in Spribe’s announcement that it appointed Michael “Venom” Page as an Aviator ambassador.
Creators amplify the fight-night halo
Recognizing that not all fandom flows through the athletes, Spribe has added creators who sit inside the UFC media ecosystem and can sustain storylines between events. One of the most visible signings was Nina-Marie Daniele, known as Nina Drama, a UFC interviewer and social media personality with more than 14 million followers across platforms. Her role: produce recurring, comedic and behind-the-scenes content to introduce Aviator to a broader MMA audience and convert casual followers who engage more with personalities than with fighters. The company emphasized her reach and tone as a fit for the game’s “high-energy” positioning and teased out-of-the-box activations. More on the influencer push is in Spribe’s note that it signed UFC content creator Nina Drama as an ambassador.
This hybrid athlete-creator model serves a practical purpose. Octagon placements deliver television-scale visibility at set intervals, while creators keep Aviator in the feed daily. That cadence helps normalize a crash game for mainstream audiences, builds a pipeline of user-generated clips and gives Spribe new assets for paid media without relying solely on fighter schedules. It also hedges against the volatility of sports performance, ensuring messaging continuity regardless of who is winning on fight night.
Cricket signings open an India growth lane
As UFC pushes Aviator in the Americas and Europe, Spribe has built a parallel strategy in India, a critical market for iGaming and sports entertainment. The company appointed former India star Suresh Raina to promote Aviator across campaigns, leveraging his national profile from the 2011 World Cup run and years with Chennai Super Kings. At the time, Spribe cited 42 million monthly active players and distribution on more than 5,500 casino platforms, signaling depth of supply as it sought scale in a cricket-first country. The move is detailed in Spribe’s announcement that Suresh Raina joined as an Aviator brand ambassador.
The cricket roster grew with the addition of Harbhajan Singh, one of India’s most recognizable bowlers and a veteran of multiple championship sides. His one-year partnership is meant to deepen Aviator’s visibility across Indian audiences and reinforce the game’s real-time drama as a proxy for on-field excitement. Spribe again highlighted scale, pointing to more than 50 million monthly players and 400,000 bets a minute via 5,500-plus partners. That campaign builds on Indian cricket alumni already aligned with the brand, including Yuzvendra Chahal. The latest India-facing move is outlined in Spribe’s announcement that it signed Harbhajan Singh as an ambassador.
Together, the UFC and cricket tracks give Spribe coverage across two of the most engaged sports communities globally. The overlap is intentional: both cohorts skew social, mobile and attracted to short-burst outcomes, which aligns with the crash game format. The playbook is to localize celebrity, keep brand marks in live broadcasts and funnel fans to owned channels where Aviator can convert attention into play sessions.
What the numbers signal and what comes next
Across these announcements, Spribe’s reported user figures have progressed from 42 million monthly active users during the Aspinall and Raina deals to 50 million with Harbhajan Singh and up to 60 million in the Michael Page release. The inconsistencies likely reflect timing and campaign windows rather than a single, audited baseline, but the trajectory points the same way: high-profile sports partnerships are expanding Aviator’s reach. For a category where copycats proliferate, staying the “number one crash game” hinges on distribution, brand familiarity and a funnel of new players discovered through sports and creator channels.
The next tests are executional. Can Spribe maintain frequency of Octagon exposure as UFC schedules shift and keep creators fresh without oversaturation? In India, how effectively can cricket ambassadors convert legacy fandom into new-user cohorts amid intensifying regulation and competition from fantasy and rummy platforms? And globally, will the mixed roster of champions, contenders and personalities deliver balanced performance if certain names cool off?
Signals to watch include whether Spribe adds ambassadors in soccer or basketball to broaden reach beyond MMA and cricket; how often Aviator appears in UFC’s top-numbered cards versus Fight Nights; and whether India campaigns evolve into regional language pushes to address Tier 2 and Tier 3 cities. For now, the company’s path is clear: stack recognizable faces, keep the logo in prime-time sports broadcasts and let creators bridge the gaps between event spikes. Readers can trace the latest beats through Spribe’s signings of Michael “Venom” Page, Arman Tsarukyan, Nina Drama, Tom Aspinall, Harbhajan Singh and Suresh Raina.
