Sportradar launches Bettor Sense solution with Brazil’s BETesporte
Sportradar Group has announced the launch of its personalized, proactive, and data-driven player-protection tool, Bettor Sense.
On Tuesday, Sportradar confirmed that Brazilian operator BETesporte will be the first to implement the tool, reinforcing its commitment to responsible practices in the new regulated betting market.
“This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and igaming industries,” said Sportradar SVP Integrity and Regulatory Services, Product and Strategy Tom Mace in a statement.
“BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Bettor Sense is an AI tool that detects early signs of gambling-related risk and enables personalized interventions to protect end users.
Developed with proprietary technology and using behavioral research, it allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation.
Compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
“BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards,” said BETesporte Chief Executive Marcos Pereira.
“Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
In addition to Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. The collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Dig deeper
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