Softswiss extends Rubens Barrichello LatAm ambassador deal
Software supplier Softswiss has revealed that its arrangement with ex-Formula One driver Rubens Barrichello has been extended. He will continue as Latin America ambassador and non-executive director.
Barrichello has been the voice of Softswiss since April 2024 at key industry and business events, across Latin America, helping to cement the suuplier’s reputation across the region.
His unique brand support style includes management and marketing techniques, as well as relationship-building with patrons and societies. Barrichello also contributed to the business as a speaker at the Softswiss Excellence Talks series, where he shared his experience with the company’s global teams.
Ivan Montik, founder of Softswiss, said, “Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does. Over time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region.”
Barichello will continue to support Softswiss by representing the company at events.
Barichello added, “I’m proud to continue this journey with Softswiss. Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities. I look forward to helping take this partnership even further.”
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