SkillOnNet launches EvoPlay games in Mexico

Online casino supplier SkillOnNet has expanded its collaboration with Evoplay by launching its portfolio in Mexico.
Players on SkillOnNet’s local platforms, including PlayUZU.mx, can now access Evoplay’s mix of video slots, table games, crash titles, and interactive arcade-style releases such as its award-winning Adrenalin Rush: XCrash title.
With their recent collaboration, both companies aim to share a focus on delivering high-quality gaming experiences across Latin America, where crash games continue to grow in popularity.
SkillOnNet Head of Games Jani Kontturi said, “We’re excited to welcome Evoplay’s compelling content to our Mexican platforms. The deal reinforces our commitment to delivering top-tier, locally relevant games. Evoplay’s titles continue to push the boundaries of online gaming, and they are a fantastic addition to our offering.”
Both partners aim to see Latin America as a strategic growth region, with Mexico having potential as a fast developing, regulated market.
Evoplay Head of Sales Alex Malchenko added, “We are delighted to extend our partnership with SkillOnNet and bolster our presence in Mexico. Their deep market expertise enables us to bring our full creative portfolio to new audiences efficiently and responsibly. We see tremendous opportunities in the region and look forward to growth ahead.”
EvoPlay recently expanded its presence in North America by partnering with Caesars Entertainment to enter the Ontario market.
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The Backstory
Why Mexico is the next battleground
SkillOnNet’s decision to switch on Evoplay content in Mexico fits a broader race to secure share in Latin America’s regulated markets. The move brings Evoplay’s mix of video slots, table games, crash titles and arcade-style releases to SkillOnNet’s local brands, notably PlayUZU.mx. Crash mechanics, led by flagship titles such as Adrenalin Rush: XCrash, have been gaining traction with younger demographics and mobile-first players. For both companies, Mexico offers a blend of scale, regulation and brand-building opportunity that is harder to find in smaller markets.
The rollout follows a steady drumbeat of content additions targeting Spanish-speaking players and makes Evoplay a higher-visibility supplier across the region. The company has been explicit about viewing Latin America as a growth pillar, while SkillOnNet has framed Mexico as a fast-developing regulated market where localized content can move the needle on acquisition and retention. That alignment tees up a portfolio strategy aimed at frequent new releases and category breadth, rather than a few blockbuster titles alone.
The bet is that early positioning in Mexico will pay dividends as the market matures. By widening game choice and mechanics, SkillOnNet raises the likelihood that PlayUZU’s audience will find sticky favorites, a tactic the operator has already used to good effect in other regulated territories.
SkillOnNet’s Latin push accelerates
The Evoplay tie-up builds on a string of deals that deepen SkillOnNet’s footprint and content depth in Mexico. Earlier, the operator expanded access to Light & Wonder and ELK Studios titles across its Spanish-language brands, including the flagship PlayUZU platform. That initiative brought recognizable franchises like Dragon Train and Stargate Megaways, plus ELK’s X-iter and CollectR mechanics, to local players. The effort, detailed in SkillOnNet’s expanded Mexican operations through Light & Wonder and ELK Studios, underscores a strategy of pairing global IP with localized presentation.
SkillOnNet also linked its casino presence with cultural touchpoints. The company’s Mexican brand struck a season-long sponsorship of Mexico City’s Palacio de los Deportes, committing to more than 40 concerts and events through early 2026. The campaign, described in PlayUZU’s partnership with OCESA, turns PlayUZU into a visible entertainment sponsor and creates promotional loops between live shows and online play. For a regulated market where responsible play and mainstream acceptance are top of mind, the approach aims to diversify acquisition channels while building trust.
Together, those deals laid groundwork for the Evoplay integration, which adds crash games and interactive arcade titles that complement a catalog already heavy on branded slots. It signals SkillOnNet wants to lead on variety and speed to market as Mexico’s user base broadens.
Brand building beyond the casino lobby
Evoplay’s content strategy in Mexico mirrors its recent steps in North America: secure licenses, then seed a curated slate of games via high-traffic, local operators. In Ontario, Evoplay gained license approval in March 2025 and launched 20 titles on Rivalry’s platform, including The Greatest Catch Bonus Buy and Hot Triple Sevens. The entry, outlined in Evoplay’s Ontario partnership with Rivalry, targeted one of the largest regulated markets on the continent, where diverse content is essential to stand out.
That Ontario playbook is informing the Mexico rollout: lean into differentiated mechanics like crash and arcade, which tend to travel well across regions and demographics. Evoplay’s choice to prioritize breadth reinforces SkillOnNet’s emphasis on locally relevant content, positioning the operator to market distinct experiences against competitors with similar slot lineups.
The tactic also complements PlayUZU’s entertainment branding. By pairing event sponsorships and VIP giveaways with fresh game formats, the operator aims to collapse the gap between entertainment discovery and casino engagement. It is a bid to convert cultural relevance into measurable session growth, without over-relying on bonus-led promotions that regulators increasingly scrutinize.
Brazil’s rapid opening reshapes priorities
While Mexico commands attention, Brazil’s regulatory launch on Jan. 1, 2025, is redefining Latin America’s growth calculus. Analysts expect gross revenue could reach $2.9 billion this year and climb to $6.3 billion by 2028, making it a regional anchor market. SkillOnNet moved quickly to localize portfolios there, extending a partnership with Habanero to bring titles such as Hot Hot Fruit and Jackpot Race to PlayUZU.bet.br and BacanaPlay.bet.br. The strategy, detailed in SkillOnNet’s Habanero extension in Brazil, underscores the operator’s push to front-load proven titles as Brazilian players settle into regulated platforms.
SkillOnNet also expanded access to PG Soft content in Brazil, including Fortune Tiger, a title that went viral on social media for its quick-hit mechanics. The expansion to PlayUZU.br and BacanaPlay.br, covered in PG Soft’s launch with SkillOnNet in Brazil, reflects a playbook similar to Mexico: leverage local favorites and social buzz to accelerate adoption at launch, then broaden with a deeper slate.
These Brazilian moves matter for Mexico. Suppliers and operators are calibrating cross-border content strategies so successful mechanics can be localized and recycled quickly. As Evoplay’s crash and arcade titles gain traction in Mexico, expect faster iterations and spinoffs to be considered for Brazil, where appetite for novel formats is high and new-user cohorts are still forming habits.
The stakes for operators and suppliers
For SkillOnNet, the calculus is straightforward: win on localization and variety to defend market share as new licenses and rivals arrive. The expansions with Light & Wonder and ELK Studios in Mexico, highlighted in the content expansion deal, deliver familiar brands and mechanics, while the Evoplay launch adds genres that skew younger and more interactive. The OCESA sponsorship, as outlined in PlayUZU’s concert partnership, shores up mainstream visibility and creates acquisition funnels that do not depend solely on affiliate traffic.
For Evoplay, Mexico is a proving ground for multi-genre portfolios in a regulated Latin market after its Ontario push with Rivalry. The Ontario deployment showed the supplier can land with a curated list and build from there. In Mexico, working through SkillOnNet’s distribution gives the studio reach across an established user base and the ability to test crash and arcade traction alongside traditional slots.
The broader takeaway: as Latin America’s regulatory map fills in, suppliers with flexible content pipelines and operators with strong localization muscles will have an edge. Mexico and Brazil are setting the cadence, and partnerships like these are establishing the templates others will follow.