PrizePicks partners with Arrow McLaren IndyCar team
PrizePicks and the Arrow McLaren IndyCar team have inked a partnership making PrizePicks an official partner of the Indianapolis-based race team.
The two brands unveiled the No. 31 PrizePicks Arrow McLaren Chevrolet’s purple livery during McLaren Racing Live last week.
The announcement included revealing PrizePicks as the primary partner for driver Ryan Hunter-Reay’s entry in the 110th Running of the Indianapolis 500.
PrizePicks branding will be featured on the inner halo of the McLaren Mastercard F1 lineup for Miami Grand Prix weekend and on the rear tire ramps of all three full-time Arrow McLaren cars throughout the 2026 season.
Meanwhile, the partnership includes a co-branded content series across Arrow McLaren social media and digital platforms throughout the Month of May.
PrizePicks Senior Vice President of Partnerships Joey Molko said: “At PrizePicks, everything we do is about bringing fans closer to the sports they love. Partnering with McLaren Racing – the most iconic team in motorsports – lets us take that mission to the track. We are excited to work together to connect fans with motorsports in totally new and innovative ways that only PrizePicks and McLaren can deliver.”
Hunter-Reay added: “I’m psyched to work with PrizePicks and the No. 31 Arrow McLaren Chevrolet team. PrizePicks is a creative and innovative group that will bring a breath of fresh air and fanbase with them to the Indy 500 and IndyCar racing. We’re currently locked into our first major objective – the Indy 500 Open Test, but can’t wait to get that edgy PrizePicks paint scheme on track in May!”
The partnership continues PrizePicks’ brand expansion across professional sports. The Atlanta-based company was recently named an official partner of the NBA.
The No. 31 PrizePicks Arrow McLaren Chevrolet will race for the first time on May 12 for the opening day of Indy 500 practice. Qualifying for the 110th Running of the Indianapolis 500 will take place May 16-17 ahead of race day on May 24.
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The Backstory
Why this motorsports play matters now
PrizePicks’ tie-up with Arrow McLaren in IndyCar lands as the daily fantasy operator accelerates a broader push to become a mainstream sports entertainment brand with deeper roots in regulated markets and high-visibility partnerships. The company has spent the past year stitching together deals and licenses that extend beyond core fantasy contests into prediction markets, responsible gaming technology and compliance leadership. The McLaren pact adds another marquee sports platform to that strategy by pairing a fast-growing consumer app with a global racing name that spans IndyCar and Formula One. It also signals the company’s intent to activate across multiple sports calendars, from baseball to motorsports, to keep user engagement steady through the year.
The move echoes a playbook PrizePicks has used in other leagues: secure prominent team relationships, bolster consumer trust with compliance milestones, then widen the product set. The sequence matters. Motorsports offers a premium, sponsor-friendly environment and an audience that overlaps with app-first sports fans. The company’s logo hits the track in a season packed with tentpole events, giving the brand new storytelling and acquisition channels while its product and regulatory teams clear paths into more states and categories.
From penalty to pathway in New York
A critical turn in that journey was in New York, where PrizePicks exited, settled and then returned with a license. The company agreed to pay the New York State Gaming Commission $15 million after operating paid contests without the required approval, then worked with regulators to meet state standards. The commission later granted an interactive fantasy sports operating license, with PrizePicks planning to relaunch peer-to-peer contests in the coming weeks. The company framed the decision as recognition that its contests fit the state’s definition of fantasy sports, while a key lawmaker welcomed the addition of licensed, skill-based games for residents. The full arc is detailed in Complete iGaming’s report, PrizePicks granted license in New York following US$15 million settlement, which notes that New York becomes the operator’s forty-fifth jurisdiction and follows federal approvals tied to predictions products (PrizePicks granted license in New York following US$15 million settlement).
The New York resolution matters beyond one state. It signals to other regulators that the company will adapt to local rules and pursue licensure rather than test boundaries. That stance can reduce friction when negotiating market entries or expanding product features that carry different regulatory labels from state to state. For brand partners in high-profile sports, it also lowers reputational risk to align with an operator that shows it can exit, remediate and reenter under oversight.
Building a regulated predictions stack
Alongside the licensing work, PrizePicks has been constructing a pathway into event contracts and prediction markets through federal channels. The company became the first sports entertainment operator registered as a Futures Commission Merchant with the National Futures Association, a milestone that supports distribution of derivatives contracts via regulated exchanges. It then announced a multi-year partnership with Polymarket that will bring event contracts covering sports, entertainment and culture into the PrizePicks app as Polymarket returns to the U.S. by acquiring a Commodity Futures Trading Commission-licensed exchange and clearinghouse. Executives from both firms cast the move as a way to broaden engagement while keeping products within federally supervised rails. Complete iGaming covered the development in PrizePicks partners with Polymarket to launch prediction markets in the US (PrizePicks partners with Polymarket to launch prediction markets in the US).
This product expansion intersects with brand sponsorships in practical ways. Prediction markets and fantasy contests benefit from steady streams of conversation, content and live events that sports teams help seed. Motorsports, with its practice, qualifying and race cycles, generates daily decision points that can power pick-making and predictions, especially when paired with social content that partners like McLaren amplify across platforms.
Compliance muscle and responsible play
PrizePicks has also moved to tighten compliance and safer play protocols, which can be decisive factors for regulators and partners. The company appointed Todd Grossman as director of gaming regulatory compliance. Grossman previously served as general counsel and interim executive director of the Massachusetts Gaming Commission, where he helped shape the state’s regulatory frameworks for gaming, racing and sports wagering. PrizePicks said he will lead compliance strategy across jurisdictions to support growth and licensure goals. The hire, profiled by Complete iGaming in PrizePicks appoints Todd Grossman director of gaming regulatory compliance, adds public-sector regulatory depth at a time when rules for fantasy, predictions and wagering continue to evolve (PrizePicks appoints Todd Grossman director of gaming regulatory compliance).
The operator paired that move with new technology to detect risky behaviors. In a separate announcement, PrizePicks said it will deploy Mindway AI’s GameScanner to analyze player activity for patterns that may indicate rising risk, such as more frequent sessions or accelerated spending. The system supports targeted nudges, budget tools and referrals to services like Kindbridge Behavioral Health, while informing customer support with risk-aware context. Complete iGaming detailed the deal in PrizePicks partners with safer gambling software supplier Mindway AI, noting the company’s focus on responsible gaming as it expands into new markets (PrizePicks partners with safer gambling software supplier Mindway AI).
Together, the compliance hire and AI tooling speak to a maturing operator that aims to preempt issues rather than react to them. For a sponsor like McLaren, and for leagues and venues wary of regulatory heat, that posture can be a prerequisite for deeper activations.
Team deals as a growth engine
The Arrow McLaren agreement is the latest in a series of team partnerships designed to translate app engagement into real-world visibility. Earlier this season, PrizePicks became the official daily fantasy sports partner of the Houston Astros in a multi-year arrangement. The deal spans online promotions, stadium signage at Daikin Park and sponsorship on the Astros Radio Network, with fan giveaways tied to Monday home games. Astros executives cited the operator’s continued investment in Major League Baseball and its emphasis on responsible engagement. Complete iGaming covered the details in PrizePicks announced as Houston Astros official fantasy sports partner (PrizePicks announced as Houston Astros official fantasy sports partner).
These relationships do more than add logos to walls and cars. They help lower customer acquisition costs through in-venue prompts and broadcast mentions, while creating local communities around specific teams. Motorsports broadens that reach to national and international audiences who follow a team across circuits and time zones. For a platform blending fantasy, predictions and content, that continuity can sustain engagement even when major U.S. team sports hit offseason lulls.
What to watch next
PrizePicks’ strategy now hinges on execution across three fronts: continual state-by-state compliance wins, a careful rollout of prediction markets within federal guardrails and high-impact sports partnerships that convert to active users. The New York license shows the compliance path can be repaired after missteps. The Polymarket tie suggests an appetite for new formats under tighter oversight. The Astros and McLaren deals demonstrate how the brand plans to keep its name in front of fans across different seasons and demographics.
If the company synchronizes these tracks, expect more co-branded content, in-venue activations and product features that blur lines between fantasy, predictions and live fandom. The stakes are clear. As regulators scrutinize novel products and leagues raise the bar for integrity and fan protection, operators that can marry growth with governance will have the advantage. Motorsports gives PrizePicks a fast lane to test that thesis.
