Playson partners with High Flyer Casino to expand in Ontario
Online gaming supplier Playson has partnered with operator High Flyer Casino, expanding its presence in Ontario.
Under the partnership, High Flyer Casino will add Playson’s Hold and Win titles, including Coin Strike 2, Thunder Coins XXL, and 4 Pots Riches, to its growing portfolio of gaming content.
According to Playson, the games feature mechanics that prioritize engagement, with immersive visuals.
Conor Jenner, Sales Manager at Playson, said, “Ontario has quickly become a key territory for us and we are thrilled to continue our upward trajectory with High Flyer Casino. This partnership broadens our reach in the market and ensures our content can be accessed by more players than ever before.”
The launch marks another step in Playson’s North American expansion, reinforcing the group’s commitment to providing engaging and mobile-focused content to regulated markets.
High Flyer Casino Head of Marketing Man Mac added, “We’re always looking to partner with studios that bring fresh experiences to our players on a consistent basis, and Playson fits that perfectly. Their Hold and Win titles are proven hits in North America and beyond, and we’re confident players will love the new additions to our expanding offering.”
In September, Playson also partnered with Ontario operator Casino Time, supplying the online casino with its Hold and Win portfolio.
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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The Backstory
How the Ontario playbook evolved
Ontario’s regulated internet gambling market, launched in 2022, has quickly become a proving ground for suppliers and operators vying for share in North America. The province posted CA$2.4 billion in gaming revenue in its first year, creating a durable incentive for studios to localize content and for operators to widen portfolios. Monthly momentum has held up since: April delivered the second-best tally on record with non-adjusted gross gaming revenue of CA$313.3 million, just shy of January’s CA$328 million, according to iGaming Ontario’s monthly report. The broader trajectory, captured in iGaming Ontario’s full-year market performance, underpins why content pipelines, distribution alliances and product differentiation have become central to market entries and expansions.
Against that backdrop, a cluster of recent agreements shows how suppliers are stitching together distribution in Ontario while operators use tech partnerships and curated libraries to stand out. The throughline: sustained demand, a tightening competitive set and a regulatory framework that rewards licensed, mobile-first delivery.
Playson stacks partnerships to scale access
Supplier Playson has treated Ontario as a priority beachhead since receiving approval in 2022, moving from single-operator integrations to a network approach. In September, it widened reach through a tie-up with Casino Time, giving the operator access to its Hold and Win catalog via Light & Wonder’s aggregation platform, a move positioned to bridge retail familiarity and digital growth. The deal underscored Casino Time’s push to become a household name in the province and Playson’s bet that sticky mechanics travel well across regulated markets. Read more: Playson expands in Ontario through Casino Time partnership.
Playson then launched its Hold & Win library on Titanplay, an operator that went live in Ontario in June 2024 on Delasports technology. The rollout aimed to accelerate penetration among local players who “appreciate the Playson experience,” the company said, signaling confidence that a multi-operator presence would compound brand awareness and recurring play. Details: Playson partners with Titanplay to supply games in Ontario.
Most recently, the supplier extended distribution through High Flyer Casino, adding titles such as Coin Strike 2, Thunder Coins XXL and 4 Pots Riches to the operator’s library. Playson framed the deal as another step in its North American trajectory, while High Flyer described the content as a fit for players looking for fresh experiences. The agreement reflects a maturing market where operators differentiate through recognizable mechanics and suppliers benefit from broad, nonexclusive reach. More here: Playson partners with High Flyer Casino to expand in Ontario.
The sequence of integrations shows a deliberate pattern: use aggregation channels for speed, pair with emerging operators for visibility, then deepen with established brands. That cadence helps mitigate acquisition costs while maximizing the number of touchpoints with Ontario’s active user base.
Americas strategy adds resilience to the Ontario bet
Playson’s Ontario push sits within a larger Americas expansion designed to balance regulatory cycles and growth curves. In Latin America, the company integrated with Cactus Gaming to distribute across Brazil and other markets, bringing titles like 3 Pots Riches: Hold and Win and Luxor Gold: Hold and Win to a wider audience. Brazil’s market, which formally opened in January 2025, offers a high-volume complement to Ontario’s more mature, regulated environment. That diversification can smooth revenue volatility and sharpen product feedback loops across regions. Context: Playson expands in Latin America through Cactus Gaming deal.
The cross-border approach also informs product design. Mechanics proven in Ontario, where compliance and responsible play standards are stringent, can transfer to fast-scaling LatAm channels. Conversely, learnings from high-frequency Brazilian play can refine engagement features that resonate with Ontario’s mobile-centric users. For suppliers, a two-way pipeline raises the bar on iteration speed and content freshness, which are critical in an app-driven market.
Operators arm up with tech and brand firepower
Competition among Ontario operators is pushing a parallel wave of infrastructure deals. High Roller Technologies, preparing to launch in the province in the latter half of 2025, selected Playtech to power its platform, citing the need for safe, innovative and compliant experiences. The move aligns with a trend of pairing a distinctive brand with a proven tech stack to accelerate time to market and satisfy local requirements. The company has also flagged potential expansion into Alberta, where a regulated market could open as early as 2026, hinting at regional scaling strategies across Canada. Read: High Roller partners with Playtech in Ontario.
These operator-side investments have direct implications for suppliers like Playson. Robust platforms ease integrations, reduce latency in content updates and can support deeper feature sets such as tournaments and progressive jackpots. For new entrants, a recognizable content lineup helps with early customer acquisition. For incumbents, continually refreshing libraries remains a hedge against churn as promotion-heavy rivals jostle for share.
Accessibility moves raise the bar on product standards
Ontario’s public sector is also shaping the market’s design agenda. The Ontario Lottery and Gaming Corporation launched what it calls the first online slot designed for players with disabilities, Red Panda Tails of Wealth, featuring screen reader compatibility, keyboard navigation, high-contrast visuals and an accessible HUD. The initiative, created with Toronto-based Fable and studios Pixiu Gaming and Light & Wonder Spark, positions accessibility as a core feature rather than an add-on. Coverage: Ontario boosts inclusivity with launch of first accessibility-focused online casino game.
The stakes are significant. The Ontario Human Rights Commission estimates that 15.4% of Ontarians report a mental health or addiction disability, with many experiencing daily limitations. That population share underscores why assistive design can expand total addressable audiences and reduce compliance risk. Reference: OHRC statistical profile.
For private operators and suppliers, accessible interfaces could become table stakes in Ontario, influencing procurement decisions and certification pathways. Studios that build to these specifications from the start may find approvals faster and partnerships easier to secure, especially with operators focused on broadening reach without sacrificing usability.
What to watch next
Ontario’s demand profile remains constructive, with iGaming Ontario’s rolling updates pointing to a stable spend environment and high mobile usage. Suppliers are likely to continue stitching together multi-operator networks, while operators invest in platform reliability and differentiated content. Expect accessibility and responsible gaming features to move higher on product road maps as public and private stakeholders converge on inclusive design.
The market’s next phase will test whether content portfolios built around proven mechanics, such as Hold and Win, can sustain engagement amid heavier competition and more stringent user expectations. Deals like Playson–High Flyer, Playson–Titanplay and Playson–Casino Time show how reach can scale quickly. Partnerships such as High Roller–Playtech indicate that platform depth and compliance tooling will be just as central to winning share.
If Ontario’s monthly revenue keeps tracking near record highs, expect more cross-border playbooks like Playson’s LatAm expansion through Cactus Gaming to inform content cycles. For investors and industry watchers, the convergence of growth, regulation and inclusivity makes Ontario a bellwether for how North American igaming will mature.
