Philippine firm DigiPlus names market veteran Graham Tidey to oversee Brazil igaming operations
Philippine gaming technology firm DigiPlus Interactive Corp has appointed veteran industry specialist Graham Tidey as country manager of its operations in Brazil following the recent receipt of a Brazil igaming license.
He officially began in the new role on March 1.
According to information provided by DigiPlus, Tidey brings with him nearly 20 years’ experience in international trade, investment and the igaming sector in Brazil.
Specifically, he has extensive experience in navigating the market’s business and regulatory landscape, driving market expansion and building high-performing teams for top tier B2B and B2C brands.
He joins the company from MarketLaunch, a consultancy firm specializing in igaming market entry and expansion, where he advised global igaming names such as DraftKings and Bally’s.
He was also lead consultant for the International Betting Integrity Association in Brazil, providing regulatory advocacy at the government level, and onboarded both national and international B2C operators as association members, DigiPlus said.
“Tidey’s deep understanding of Brazil’s regulatory landscape, consumer behaviors and competitive dynamics makes him an ideal leader to drive DigiPlus Brazil,” the company explained.
“His leadership marks a major step in DigiPlus’ strategic expansion in Latin America, reinforcing the company’s dedication to delivering world-class gaming experiences in this dynamic market.”
DigiPlus said it is investing in top-tier leadership, local partnerships and responsible gaming initiatives to ensure long-term success, with Tidey’s underscoring the company’s “serious commitment” to the market.
“Brazil represents one of the most significant opportunities in global igaming, and we are investing in the right people to ensure our success,” said DigiPlus Chairman Eusebio Tanco. “Graham Tidey’s expertise in Latin America, proven leadership in regulatory navigation and track record in driving strategic growth, make him the ideal choice to lead our expansion. His appointment reinforces our commitment to building a responsible and innovative presence in this market.”
