Paysafe expands in Peru with launch of PagoEfectivo digital wallet
Payments platform Paysafe is expanding its presence in Peru by transforming its eCash brand, PagoEfectivo, into a digital wallet.
The new PagoEfectivo wallet is the group’s first in the Latin American market. It offers users instant fund loading, online purchases, immediate merchant payouts, P2P transfers, and code-based payments.
“Consumers in Peru already trust PagoEfectivo for everything from igaming and digital goods to travel and ecommerce. With the launch of our new digital wallet, we’re giving them a more convenient way to pay – one that reflects Paysafe’s commitment to powering the experiential economy,” Bruce Lowthers, CEO of Paysafe, said in a news release.
“Our recent survey with Peruvian consumers found that 81% would use a digital wallet from PagoEfectivo. With that strong sign, we’re launching a solution that meets consumers’ payment needs,” added Esteban Sarubbi, Vice President, Head of Latin America at Paysafe.
PagoEfectivo also announced acclaimed Peruvian actor Carlos Alcántara (Cachín) as its new brand ambassador. Alcántara will front a nationwide campaign showcasing the wallet’s ease and convenience across TV, digital, and outdoor media.
In January, the payments platform also was granted a license to enter Brazil’s new market.
Dig deeper
2025/07/10: Caesars Entertainment launches universal digital wallet in Nevada
2025/02/13: Paysafe to dispose of direct marketing payment processing business
2025/06/27: Philippine lawmakers target e-wallet access to gambling apps amid growing addiction concerns
2025/03/26: Softswiss Jackpot Aggregator certified for Peru launch
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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