Oddsworks unveils products to be showcased at G2E

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2025/02/28: Oddsworks partners with Caesars Entertainment to launch online gaming content 2025/03/10: Gaming Corps launches in North America and LatAm with Oddsworks 2025/06/30: This year’s G2E will recognize the influence of igaming and sports betting 2025/01/24: Scientific Games Vice President of U.S. Operations for Instant Products retires

The Backstory

Why this moment matters for igaming

The Global Gaming Expo’s 25th edition is arriving as digital casino content and sports betting take center stage. Organizers have expanded the show’s focus with a dedicated igaming zone and sessions on identity, risk and regulation, reflecting how quickly online wagering has become core to growth strategies. As RX USA’s Korbi Carrison told industry outlet CDC Gaming, G2E was built by and for the industry, and its evolution now mirrors the post-PASPA reality. The show runs Oct. 6-9 at the Venetian Convention Center & Expo in Las Vegas, with registration for the 25th edition opened June 25. The event portal offers programming and floor details at the official G2E site. A deeper preview from COMPLETE iGAMING underscores how this year’s convention will recognize the influence of igaming and sports betting, with content providers, geolocation firms and payments companies vying for operator attention.

That context sets the stage for suppliers aiming to convert distribution deals into player engagement, and for operators looking to refresh portfolios with differentiated games. It also frames the stakes for platform providers racing to aggregate and deliver content quickly across regulated markets.

Oddsworks’ road to the show floor

Oddsworks is positioning its catalog for that demand. The company plans to spotlight 19 new online titles at G2E, including stepper slots, video games and table content sourced from a growing list of partner studios. Its showcase will include features such as lock-and-spin bonuses, progressive side bets and multiplier mechanics designed to boost session length and bet frequency. COMPLETE iGAMING details the slate in its preview of Oddsworks’ products to be showcased at G2E, noting contributions from Incredible Technologies, Galaxy Gaming, RAW iGaming, 2 By 2 Gaming, LED Gaming and Gaming Corps.

The push arrives after a series of distribution wins meant to broaden reach. In February, Oddsworks struck a multi-state deal with Caesars Entertainment to put its content on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in New Jersey, Michigan, Pennsylvania and West Virginia. The rollout strategy draws from multiple partner studios to seed early momentum, with plans to add more U.S. and international developers as integrations complete. The company has framed the agreement as validation of its content roadmap and a wedge into a larger North American footprint. Details of the launch and pipeline are outlined in Oddsworks’ partnership with Caesars Entertainment.

Oddsworks also finalized distribution via its BetGuard remote game server with FanDuel Group earlier this year, expanding access to a large player base. While FanDuel is not exhibiting the same content at G2E, the deployment highlights the supplier’s multichannel approach: lock in a few top-tier operators, keep a steady cadence of new titles and leverage cross-promotions and progressives to lift discovery.

Pipelines, platforms and partner studios

Content variety is increasingly the differentiator. Oddsworks’ recent tie-up with Gaming Corps extends the catalog beyond conventional slots to include table games, multiplier and mine titles, Plinko and the studio’s Smash4Cash engine. Through BetGuard, this content is set to reach regulated markets in New Jersey, Pennsylvania, Michigan, West Virginia and Connecticut, plus parts of Latin America and Canada. As Gaming Corps sets expectations for revenue impact and speed to market, the integration underscores how platform providers have become gatekeepers of distribution scale. COMPLETE iGAMING covered the deal in Gaming Corps launches in North America and LatAm with Oddsworks.

At G2E, the supplier is leaning on those alliances for breadth. Its slate features stepper-style throwbacks with modern volatility, blackjack with bundled progressive side bets and laddered video poker multipliers. The mix is designed to address operator needs for both quick-hitting mobile play and deeper, bonus-driven sessions. In a market where onboarding friction and identity checks can shorten player attention spans, recognizable mechanics paired with fresh math models can be a pragmatic route to first-session retention.

Rivals are accelerating U.S. entry

Oddsworks is not alone in using partnerships to sprint into regulated U.S. markets. Four Leaf Gaming, for instance, is entering the U.S. through Bragg Gaming Group’s remote game server and delivery platform, aiming to blend Vegas-style themes with immersive mechanics. The collaboration leverages Bragg’s Fuze promotional tools and operator relationships to fast-track distribution. The move, unveiled during ICE 2025 in Barcelona, signals how newer studios are bypassing direct licensing in favor of aggregation to shorten time to revenue. COMPLETE iGAMING details the strategy in Four Leaf Gaming’s partnership with Bragg Gaming Group.

This dynamic matters for operators assembling libraries that must feel both familiar and novel. Aggregators and RGS platforms lower integration costs and allow faster testing of games with nontraditional mechanics. For content creators, these routes provide reach but intensify competition on performance metrics like retention, average bet and bonus engagement. At G2E, buyers will be comparing promotional toolkits, sessionization features and roadmap cadence as much as they compare art, math and volatility curves.

The broader ecosystem is shifting

Even as igaming gains ground, brick-and-mortar and lottery suppliers are recalibrating. Scientific Games, a major lottery and instant products provider, is in the midst of leadership transitions as Vice President of U.S. Operations for Instant Products Joe Bennett retires and Bryan Murphy steps in. The shift follows a pattern of internal promotions aimed at maintaining continuity in a segment that still drives a substantial share of sales. The changes, covered in Scientific Games’ leadership update, are a reminder that lottery and instant games remain a ballast for gaming companies navigating digital expansion.

For digital suppliers, those legacy strengths can be a competitive advantage when convincing regulators and operators of reliability and responsible gaming controls. For operators, cross-vertical competency—retail, lottery and online—can create promotional synergies and broaden acquisition funnels, particularly in states where full online casino legalization remains uneven.

The upshot heading into G2E: platform agility and partnership depth are emerging as the key levers. Oddsworks’ planned showcase and recent tie-ups illustrate how suppliers are trying to stand out in a crowded field by blending proven mechanics with access at scale. The convention’s igaming emphasis, as laid out in the COMPELTE iGAMING preview of this year’s G2E and the official show agenda, suggests buyers will reward those who can deliver the next wave of content quickly, compliantly and with the right promotional hooks.