Neosurf enters LatAm with Mexico launch
Online payments provider Neosurf has revealed its expansion into Latin America by going live in Mexico.
Neosurf’s move into Mexico’s regulated market comes at a time of rapid igaming expansion in the region.
Global analyst Astute Analytica recently reported that the Mexican-regulated market would reach US$40.6 billion by 2033, with the compound annual growth rate set at 15.7% during the forecast period.
Neosurf Chief Executive Officer of Americas Sue Page said, “In talking with operators, we’ve learnt that they’re not being serviced as well as they could be – there are gaps in customer support, compliance processes and overall payment efficiency.
“We believe our solution fills these gaps by offering a more reliable, secure and compliant way for players to transact, while also helping operators improve the all-round customer experience. We’re already live with first regional partners, such as Fun88, in the country and will quickly be adding more SEGOB licensed operators over the coming months.”
Neosurf will provide its cash-to-digital wallet service to online gaming operators throughout Mexico, allowing players to fund their accounts securely. Neosurf also highlights its Compliance Handshake feature, which will be available to operators, ensuring seamless and secure data sharing.
Christian Ramos, legal representative at Fun88 Mexico, added, “With many Mexican players favouring cash, partnering with Neosurf allows us to offer a payment method that aligns with customer preferences while reinforcing our commitment to security and compliance. Their ability to provide frictionless transactions while enhancing AML and KYC processes makes them a key partner in the market.”
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Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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