MyPrize launches prediction market with Crypto.com
Social gaming business MyPrize has partnered with Crypto.com to launch MyPrize Markets, a social gaming and prediction markets platform.
MyPrize has become Crypto.com’s first social gaming partner, using the company’s infrastructure to offer prediction markets to a global audience of over one million users.
MyPrize Markets will cover categories like sports, cryptocurrency, and politics, all integrated with MyPrize’s livestreaming features.
Users will be able to access the platform on both web and mobile devices, with international availability through MyPrize.us and MyPrize.com.
MyPrize Founder and Chief Executive Zach Bruch said, “We are excited to partner with Crypto.com to launch all new prediction market products like sports, events, crypto, and more to our million+ users in the US and abroad. Together we will lean in and deliver fun and engaging experiences for our players and bring major enhancements to the social, livestreaming content, and community engagement that the MyPrize platform fosters.”
He added, “After exploring the market, it quickly became obvious to us that Crypto.com has by far the market leading infrastructure for institutional and enterprise scale. Together we will be able to deliver this first of its kind product offering to all of MyPrize’s users and onboard our billions in volume into the MyPrize Markets product.”
This collaboration follows Donald Trump’s social media firm partnering with Crypto.com to launch a prediction market on Truth Social.
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The Backstory
A push into consumer prediction markets
Prediction markets are moving from crypto-native circles into mainstream apps, setting the stage for a broader contest over who controls event-based trading in the United States. The latest launch ties together two fast-growing themes: social, livestreamed wagering-like interactions and regulated derivatives infrastructure. It also arrives as large consumer platforms and exchanges rush to package sports, politics and macro data into tradable contracts that look and feel like stock markets. That convergence is redefining how Americans speculate on real-world outcomes and testing the boundaries between financial products and gambling.
Crypto.com’s deal spree widens the funnel
Crypto.com has spent the past several months stitching together distribution and liquidity across multiple fronts to make event contracts a consumer product at scale. One pillar is its exclusive infrastructure pact with Trump Media & Technology Group to power Truth Predict on Truth Social, where users will trade outcomes tied to elections, inflation and sports via Crypto.com Derivatives North America. The companies framed the move as democratizing access to information markets, and the rollout is slated to begin in the U.S. before a global push once requirements are met. The agreement deepens Trump Media’s pivot into crypto and follows a plan with Crypto.com to manage the CRO token in a joint treasury vehicle.
Another leg is a sports-first partnership with fantasy operator Underdog. The companies are bringing sports prediction markets to 16 states, including jurisdictions without legalized sports betting. Contracts listed on Crypto.com Derivatives North America will sit inside Underdog’s app, letting fans trade game outcomes with prices that move like stocks rather than book-based odds. Underdog is betting the future of prediction markets will be about sports, a view Crypto.com echoes as it touts first-mover status in listing sports event contracts. Early analyst estimates peg 2025 revenue potential in the hundreds of millions of dollars if distribution expands.
Both initiatives signal Crypto.com’s strategy: control the pipes that list and clear contracts, then plug them into high-engagement consumer platforms that already concentrate sports and political audiences. That approach does not require building new front ends from scratch and helps sidestep the fragmented patchwork of state-by-state gaming approvals by relying on a federally regulated derivatives venue for event contracts.
Rivals turn sports into tradable events
Competition is accelerating. Robinhood has leaned into event contracts as part of its plan to be a “one-stop shop” for investing and trading. It rolled out NFL and college football markets for the opening weeks of the season and aims to expand weekly offerings. The design mirrors a marketplace rather than a sportsbook, with buyers and sellers setting prices. Robinhood’s entry came alongside word that Kalshi would offer its own football markets, underscoring how sports are becoming the beachhead for prediction trading.
The pivot is moving the needle. Piper Sandler estimates event contracts have already produced about $200 million for Robinhood, driving a higher valuation and a boosted price target as detailed in analyst commentary on the company’s surge. Robinhood splits fees with Kalshi, a federally regulated venue that has posted record volume during football season. The revenue evidence is pushing more consumer apps to incorporate prediction modules, mirroring crypto’s early playbook of embedding trading into everyday experiences.
This growth is fueled by a broader lift in event trading. Weekly volume across platforms has topped $2 billion at times, according to Dune Analytics figures cited in the Truth Social announcement, and venture capital interest has followed. Kalshi’s latest funding round valued it at $5 billion, reflecting investor conviction that packaging real-world uncertainty into tradable products will remain a durable business even as regulations evolve.
Regulatory fault lines at the CFTC and in the states
The legal architecture is not settled. While federal oversight via the Commodity Futures Trading Commission covers listed event contracts, state gaming regulators have challenged whether sports outcomes belong under gambling laws rather than derivatives rules. Kalshi has pushed back in court against state-level efforts to block sports contracts, a dispute that could set precedents for what counts as financial hedging versus wagering.
Leadership in Washington is in flux too. President Donald Trump’s nominee to lead the CFTC, Brian Quintez, is a director at Kalshi and has pledged to divest if confirmed. His June testimony before the Senate Agriculture Committee highlighted that event contracts and crypto markets sit at a pivotal moment for market structure. Lawmakers pressed him on conflicts, and Democrats warned that recusals may not erase the appearance of bias. Still, as outlined in coverage of his nomination hearing, Quintez argued new tools like event contracts could help the U.S. economy manage risk as Congress considers broader crypto authority for the agency. The confirmation outcome will influence how aggressively the CFTC defines, supervises and potentially expands event-contract categories, including sports.
This regulatory ambiguity is precisely why distribution partners matter. By embedding contracts in social and sports apps, platforms can grow users and liquidity while leaning on a CFTC-registered exchange for compliance. But if courts or the commission narrow what can be listed, consumer products built on those markets would need rapid redesigns or risk being pulled from key states.
Livestreaming, community and the next phase
The strategic bet behind social prediction markets is that engagement tools will drive frequency and retention more than static odds screens. Livestreams, creator channels and watch-along commerce can turn trading into a shared experience where users react in real time to injuries, polls and price moves. That approach parallels live shopping’s rise in e-commerce and aims to reduce the gap between content and transaction.
Consumer platforms eye a flywheel: creators draw audiences, audiences generate order flow, and order flow deepens liquidity that improves pricing for the next cohort. If that works, prediction markets could become a default layer inside social and sports apps rather than a standalone destination. The playbook also diversifies revenue beyond advertising by adding fees and potential premium features around analytics and community tools.
The stakes for platforms, regulators and users
For exchanges and consumer apps, scale now will shape market power later. Crypto.com’s multi-pronged partnerships with a political social network and a sports-first fantasy operator give it reach across core segments. Robinhood’s traction shows there is money to be made if products remain available during peak sports seasons. Kalshi’s funding and regulatory fights will help determine which contracts can persist and where.
For policymakers, the task is to balance innovation with guardrails as finance and entertainment converge. Clarity on what constitutes permissible hedging versus gambling will determine whether prediction markets mature into a mainstream asset class or remain a niche, contested product. For users, the upside is access to new ways to express views on news, games and data. The risk is that rules shift midstream, altering what they can trade and how. The next few months — from leadership decisions in Washington to court rulings and football calendars — will set the tone for how fast this hybrid market grows.
