Lottery.com relaunches Aganar in Mexico, projecting US$5.2m revenue
Lottery operator SEGG Media Corporation, which owns Lottery.com, has relaunched its Aganar platform in Mexico, as it makes a fresh push into the LatAm lottery market.
The move is part of SEGG’s broader international strategy and is projected to generate US$5.2 million in revenue with annual growth of 18%.
The group also cites a report from market analyst Grand View Research, which suggests that the Mexican lottery market was worth US$10 billion in 2024 and forecasted revenue at US$12.9 billion for 2030.
Aganar, which has been licensed by the Mexican National Lottery since 2007, is run through Medios Electrónicos Y De Comunicación, a subsidiary of SEGG-owned Global Gaming Enterprises. Due to corporate issues, the platform was left dormant but has been reactivated by a new management team.
Chief Executive of Lottery.com International, Tim Scoffham, said, We have worked hard with our local operator to restructure the operations and we’re well positioned for market growth in Mexico. Importantly, this is just the start of the execution of our international gaming strategy. We are already actively evaluating additional countries, with the ambition to launch further operations in Q3 and Q4 of this year.”
The relaunch is backed by US$450 million in financing from investment firms Generating Alpha and United Capital Investments. The company also plans to grow internationally into regions including LatAm, Africa, Asia, and Europe.
Online lottery courier Lottery.com rebranded as Sports Entertainment Gaming Global, or SEGG Media Corporation, last month.
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Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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