Light & Wonder goes live in Brazil’s igaming market
Cross-platform game company Light & Wonder has launched its igaming platform in the newly regulated Brazilian market.
The regulated Brazilian market went live on January 1 this year, giving Brazilian players access to a variety of content from Light & Wonder within a secure gambling ecosystem. Light & Wonder, which has already established itself in other Latin American countries such as Colombia, Mexico, and Argentina, anticipates Brazil to be the largest market in the region.
“Brazil is the jewel in the crown of regulated markets in Latin America and it’s fantastic to be live in a country so rich in potential,” said Tatiana Gracá Barrenechea, Commercial Director, LATAM at Light & Wonder.
“As always, our aim is to provide players with a wide range of relevant, localized content through our content marketplace, delivered by our operator partners,” Barrenechea added. “We look forward to seeing the impact that our offering has in Brazil, as we embark on a journey that delivers entertainment to players within a safe, secure environment.”
Light & Wonder offers over 3,500 games from a global network of in-house and third-party game studios. All are supported with various responsible gambling tools, which help deliver a safe and enjoyable player experience.
The launch allows players in Brazil to enjoy games such as 88 Fortunes Megaways and franchises such as Cash Falls and Ultimate Fire Link. The acclaimed Pirots franchise is available from Light & Wonder’s Studio, ELK, alongside numerous other third-party games.
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