Kambi partners with RedCap to launch turnkey sportsbook in Latin America

Sam Bentham

23 July 2025 at 7:40am UTC-4

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Sports betting solution company Kambi Group has signed a long-term omni-channel sportsbook deal with LatAm operator RedCap to provide its turnkey sportsbook solution across the region.

Under the agreement, Kambi will power RedCap’s Betpro and Starplay brands, beginning with online launches in El Salvador and Panama. The deal also includes plans for retail rollout and future expansion into additional markets.

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RedCap will integrate Kambi’s sports betting technology into its proprietary player account management platform, replacing its current supplier. The collaboration will combine Kambi’s end-to-end sportsbook capabilities with RedCap’s in-house technical team and multi-brand strategy.

“This partnership marks an important next step in Kambi’s Latin American growth strategy,” Werner Becher, Kambi CEO, said in a news release. “By selecting Kambi to replace their existing provider, RedCap has shown clear confidence in our market-leading technology and ability to support scalable growth. We are excited to help them bring best-in-class sports betting experiences to players across the region.”

“We are thrilled to join forces with Kambi,” Oscar Henao, RedCap CEO, added in the release. “This agreement gives us the product and flexibility we need to compete at the highest level, offering our customers premium betting experience across all channels. With Kambi’s support, we look forward to launching in Panama and El Salvador and expanding into new markets as we execute our multi-brand strategy.”

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