Kambi partners with Ontario Lottery and Gaming Corporation

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2025/07/23: Kambi partners with RedCap to launch turnkey sportsbook in Latin America 2025/01/08: Kambi Group and Stake sign sports betting partnership in Brazil 2025/08/19: Kambi Group agrees to partnership with Oneida Indian Nation sportsbooks 2025/11/04: Kambi expands in Brazil with Superbet partnership

The Backstory

Setting the stage for a government-grade sportsbook handoff

Kambi’s elevation to sole sportsbook provider for Ontario’s lottery didn’t happen in isolation. The company has spent the past year tightening its commercial story around reliability, scale and compliance — the attributes a Crown corporation demands when it hands over provincewide retail and online sports betting. That positioning comes through clearly in Kambi’s recent deal flow. In Latin America, it struck a long-term omni-channel agreement with RedCap to power the Betpro and Starplay brands, starting with online launches in El Salvador and Panama and planning retail rollout and new markets. The pact replaces RedCap’s incumbent supplier and plugs Kambi’s platform into the operator’s proprietary account management system, signaling confidence in Kambi’s end-to-end stack and speed to market. The company cast the move as a deliberate advance in the region and highlighted a new regional sales lead to push growth. The details were outlined in Kambi’s RedCap partnership announcement.

That same through line — regulated-market readiness and turnkey capability — underpins the Ontario transition. The novation from a prior supplier demanded seamless continuity across retail kiosks, online applications and risk management. Kambi has emphasized its experience migrating operators off legacy tech while keeping product uptime and pricing integrity intact. Its recent wins show the company’s pitch is resonating with operators seeking both flexibility and compliance without a drawn-out rebuild.

Brazil as a proving ground for scale and speed

Brazil’s launch of regulated sports betting on Jan. 1 was a global stress test for providers. Kambi moved quickly, signing a strategic deal to power Stake’s real-money sportsbook licensed by Brazil’s regulator. While focused on Brazil, the agreement leaves room for Stake to use Kambi’s platform in other regulated markets, laying a foundation for regional expansion. Kambi framed the partnership as evidence it can deliver a leading sportsbook inside a complex regulatory framework and drive growth for operators in new markets. The dynamics of that effort are captured in Kambi’s Stake partnership in Brazil.

Kambi also broadened its presence through a trading tie-up with Superbet Group, granting the operator access to Kambi’s full range of traded odds across its Latin American and Central European products, including the Napoleon brand. Superbet will manage customer experience and market growth while Kambi supplies pricing and technology, a split that underscores Kambi’s willingness to serve as a modular partner as well as a turnkey provider. The arrangement reinforces Kambi’s role as a data and odds backbone for operators scaling in growth markets and was disclosed in Kambi’s Superbet partnership.

Together, the Stake and Superbet agreements illustrate Kambi’s dual-track strategy in Latin America: full-stack deployments where operators want a single vendor, and specialized feeds where established brands want to calibrate risk and pricing without swapping core systems. That flexibility has become a competitive lever as local rules harden and operators push for product breadth, faster bet builders and omnichannel touchpoints.

Deepening roots in North American sportsbooks

Beyond Ontario, Kambi has broadened its U.S. footprint with a long-term agreement to supply the Oneida Indian Nation’s three sportsbooks in Upstate New York under Turning Stone Enterprises. Oneida is replacing its current third-party provider with Kambi’s kiosks, point-of-sale terminals, bring-your-own-device tools and bet builder. The tribal market is a large and durable segment of U.S. gaming, and gaining a New York foothold expands Kambi’s presence in one of the country’s top sports betting states. The companies highlighted speed and an “intuitive” experience as key aims of the upgrade in Kambi’s Oneida partnership.

The North American push matters for Ontario. The province requires an industrial-strength retail footprint and resilient online operations across peak events, plus an accountable chain of custody over player funds, pricing and responsible gaming tools. Kambi’s progress with tribal enterprises and regional operators shows it can tailor deployments across different regulatory structures, a prerequisite for the handoff to a public-sector client whose profits fund community programs.

Trading, tech and the business case behind the push

Kambi’s recent financials underscore why it is leaning into new partnerships. In the third quarter of 2025, revenue fell 13.1% to €37.4 million, or 8.1% excluding prior-year transition fees, with adjusted EBITDA at €3.4 million and a 9% margin. For the first nine months, revenue slipped 9.6% to €119.3 million, down 1.2% excluding 2024 transition fees. Even so, the company pointed to strong commercial momentum, citing seven turnkey signings, three Odds Feed+ deals and two renewals since the start of the quarter. It also acquired the source code for Omega Systems’ player account management platform, a move that can reduce dependency on third parties, improve integration speed and widen the total addressable market for full-stack deals. The numbers and strategy were disclosed in Kambi’s third-quarter update.

In Latin America, Kambi added sales leadership and cut new agreements, while in North America it won a marquee tribal partner. In Europe and beyond, its odds and trading feeds are being adopted by operators that want more control over the front end and customer relationship. The common thread is distribution. Whether delivering turnkey sportsbooks or component products, Kambi is trying to anchor itself at key nodes of regulated markets where it can scale with partners as those partners expand.

Why this matters for Ontario’s bettors and budget

Ontario Lottery and Gaming’s Proline is a public service as much as a product. Every dollar of profit is reinvested into the province, which raises the stakes on reliability and margin discipline during major events. Kambi’s expansion into Brazil and its addition of large operators like Superbet test its trading depth and uptime. The Oneida integration pressures its retail technology and user experience at the counter and kiosk. The RedCap migration tests how quickly Kambi can replace another supplier without degrading performance. Each of these projects feeds the know-how that Ontario will rely on as the provider of odds, risk and settlement to both in-person and online bettors.

The market context is also shifting. As regulated sports betting matures, operators are demanding faster bet creation, broader niche markets and deeper same-game parlay capabilities. That pushes providers toward real-time data pipelines and more automated pricing, areas where Kambi’s Odds Feed+ and platform tools aim to differentiate. If Ontario benefits from that innovation, the province could capture more wallet share from gray-market or private operators while preserving responsible gaming safeguards.

The stakes extend beyond technology. For Kambi, executing cleanly in Ontario offers a reference case for other state or provincial lotteries that prefer a single accountable provider. For the province, a smooth transition protects revenue earmarked for public services and signals that a government-run sportsbook can keep pace with private competition on product breadth, speed and reliability.

In that light, Kambi’s recent partnerships — from Stake in Brazil and Superbet’s odds integration to RedCap’s turnkey rollout and Oneida’s retail upgrade — form the backstory to Ontario’s transition. They show a provider stitching together scale across regions and product types, which is the core requirement when a public-sector client hands over its sportsbook and expects it to simply work.