Instant Win Gaming adds Georgia, New Hampshire lotteries to network

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2025/06/05: Georgia and Pennsylvania add new IWG jackpot games 2026/05/19: Kentucky Lottery adds Instant Win Gaming progressive jackpot feature 2025/08/13: Instant Win Gaming announces two-year contract extension with Virginia and New Hampshire lotteries 2025/06/17: Michigan Lottery launches IWG’s Wild Time Triple Play

The Backstory

Shared jackpots move deeper into U.S. ilottery

Instant Win Gaming’s addition of the Georgia Lottery and New Hampshire Lottery to its Super Spin Jackpots network marks another step in the supplier’s push to make multistate progressive prizes a core feature of U.S. digital lottery programs. The move also shows how quickly state lotteries are adopting mechanics long associated with casino-style online gaming while keeping the product within lottery-controlled channels.

The immediate effect is scale. Georgia and New Hampshire join North Carolina, Virginia, Kentucky and Pennsylvania in a shared jackpot pool, increasing liquidity for the game and giving each participating lottery access to a larger prize structure than it could typically sustain alone. For lotteries, that dynamic can support higher engagement without requiring a full rebuild of their ilottery platforms. For IWG, it reinforces the value of its InstantJackpots technology and InstantRGS remote game server, which are designed to let lotteries add progressive features without relying on separate platform development.

The timing is notable because Georgia had already been moving into IWG’s multistate jackpot ecosystem. The state recently launched Mega Money Jackpots, its first multistate e-instant progressive jackpot game, joining Kentucky, New Hampshire, Virginia and Pennsylvania in that prize pool. Pennsylvania also expanded its own offering with Super Drop Jackpots, bringing North Carolina and Virginia into that network and positioning Kentucky to join later. Those launches, detailed in Georgia and Pennsylvania’s addition of new IWG jackpot games, showed that the supplier’s jackpot strategy was not tied to a single product but to a broader network model.

From digital scratch cards to networked prizes

IWG’s growth in the U.S. lottery market has been built on two related trends: the migration of scratch ticket mechanics online and the rise of shared-prize structures that can boost perceived value. Traditional instant tickets have long provided lotteries with reliable retail revenue, but digital versions allow faster product cycles, more flexible prize designs and real-time features such as countdowns, bonuses and progressive pools.

The company has been positioning itself as both a content supplier and a technology provider for that shift. Its InstantRGS platform distributes games and supports jackpot features across lottery partners, while InstantJackpots underpins the multistate prize networks. That combination matters because lotteries often operate on platform contracts that can slow product innovation. A game feature that is embedded in a supplier’s remote game server can be easier to deploy across multiple jurisdictions.

The supplier’s recent work with Kentucky illustrates the product evolution. The Kentucky Lottery added IWG’s Must Go Jackpots progressive feature, becoming the first North American Association of State and Provincial Lotteries and World Lottery Association member lottery to host the product. Unlike open-ended progressives, Must Go Jackpots operates on a 24-hour cycle, with a visible timer showing when the jackpot must be awarded. That format addresses a common lottery objective: creating regular prize moments that can stimulate repeat play while remaining distinct from indefinite jackpot chases.

IWG has also promoted its jackpot products as proven drivers of interest. In the Georgia and Pennsylvania expansion, the company said its games had delivered 24 jackpot prizes over 22 months for $60 million in prize funds, including a $6.7 million win in North Carolina. Those figures help explain why lotteries are joining shared pools. Larger and more frequent wins can become marketing assets, especially in states where ilottery is still competing for attention with retail products, sports betting or online casino offerings where permitted.

Longer contracts show lottery confidence

The Super Spin expansion also follows a period in which IWG secured longer-term commitments from key lottery partners. New Hampshire and Virginia, both now central to several IWG jackpot networks, extended their agreements with the company this year. Under the two-year contract extensions with the Virginia and New Hampshire lotteries, IWG will continue supplying digital content to Virginia through June 2027 and New Hampshire through July 2027.

Those renewals are important because they indicate that lottery customers are not treating e-instant content as a one-off experiment. Both lotteries have worked with IWG since 2020 and have been early adopters of features such as multistate jackpots, power-hour style countdown promotions and lightning or blitz jackpots. Their continued participation gives IWG a stable base from which to expand shared pools and test new formats.

New Hampshire’s role is particularly relevant in the latest announcement because it is both a contract extension partner and a new Super Spin participant. That continuity can help reduce the operational friction that comes with cross-jurisdictional jackpots. IWG serves as jackpot manager and handles settlement of jackpot prize money among participating lotteries, a function that becomes more complex as more states join. Existing relationships and proven settlement processes can make additional network launches more attractive to other lotteries weighing whether to participate.

Virginia’s presence across IWG networks has similar significance. The state has been part of multiple supplier initiatives and remains one of the jurisdictions helping establish the model for shared e-instant jackpots. As more lotteries join, early participants benefit from larger player pools, while late entrants gain access to a network that already has operational history.

Retail brands become digital assets

Jackpot networks are only one side of IWG’s U.S. strategy. The company has also been adapting recognizable retail scratch-off brands into e-instant formats, a route that can lower customer acquisition costs because players already understand the underlying game identity. That approach has become more visible as lotteries seek to bridge retail loyalty and digital growth.

In Michigan, IWG recently launched Wild Time Triple Play, a digital version of the state’s Wild Time retail instant game family. The title combines three games — 50X Wild Time, 20X Wild Time and 10X Wild Time — into one e-instant experience, with players able to switch between ticket prices and prize structures. The Michigan Lottery’s launch of IWG’s Wild Time Triple Play followed a broader pattern that includes localized adaptations in North Carolina, Pennsylvania and Virginia.

The strategy is commercially practical. Lotteries invest heavily over many years in retail game brands, and digital adaptations can extend those franchises without requiring a new identity in the market. For players, the games offer familiar visuals and mechanics with online-specific enhancements. For lotteries, they can support digital revenue while keeping the product clearly connected to established lottery entertainment rather than casino-style content.

Georgia is also part of that trend. IWG and the Georgia Lottery have been finalizing an e-instant version of a popular Georgia scratcher brand, with a launch expected in August. Combined with Georgia’s entry into Mega Money Jackpots and now Super Spin Jackpots, the state appears to be pursuing both strands of digital instant growth: localized retail-brand conversion and participation in larger progressive networks.

Expansion depends on platform reach

IWG’s ability to add lotteries to jackpot networks depends not only on game design but also on distribution. The supplier has been extending its reach through direct lottery agreements and platform integrations that give it access to more state-run ilottery programs. A recent example came in Kansas, where the Kansas Lottery chose IWG for its online expansion under a long-term deal tied to the state’s ilottery platform.

Kansas became the ninth U.S. lottery and the 33rd lottery affiliated with the North American Association of State and Provincial Lotteries and the World Lottery Association to work with IWG. The agreement centers on digital instant-win games built from scratch ticket mechanics familiar to lottery customers. While Kansas was not part of the Super Spin announcement, the deal shows the size of the potential pipeline as more states launch or expand ilottery programs.

IWG has also partnered with Pollard Banknote to make its e-instant games available through the Pollard Catalyst gaming platform, broadening potential access beyond direct integrations. That type of distribution matters because lottery technology ecosystems vary widely by state. Suppliers that can connect through multiple routes are better positioned to scale shared features like progressive jackpots.

The stakes are becoming clearer. State lotteries are under pressure to modernize, reach younger digital customers and protect public-benefit revenue streams in an increasingly competitive gambling market. Multistate e-instant jackpots give them a way to create larger prizes and more frequent promotional moments without abandoning lottery oversight. For IWG, each new lottery added to a network strengthens the value proposition for the next one, creating a feedback loop in which scale itself becomes the product.