Incentive Games partners with Bet365 to launch Velocity crash game in Brazil

24 January 2025 at 7:16am UTC-5
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Business-to-business game provider Incentive Games has partnered with global sportsbook giant Bet365 to launch its new crash game, Velocity, in Brazil.

Velocity is Incentive Game’s first pay-to-play crash game developed in partnership with Bet365.

“While the market is saturated with crash games, Velocity stands out from the crowd,” John Gordon, Incentive Games CEO, said in a news release. “It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with Bet365. With their global reach, there’s no better partner to introduce Velocity to the Brazilian market.”

Velocity will be available to Brazilian players on Bet365’s online platforms, while the Incentive Games team will analyze player interactions to refine and enhance players’ experiences with the game.

“We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players,” Bet365 said in the news release.

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Bet365 officially entered the Brazilian igaming market in January, as igaming became legal nationwide on 1 January. The company recently revealed pre-tax profits of US$747 million for the year ending in March.

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