Incentive Games appoints new Chief Commercial Officer
Online casino software developer Incentive Games has announced the appointment of Ahmed Baker as its new Chief Commercial Officer.
Baker has over 20 years of experience working at gambling operators like Betfair, NetEnt, and Pragmatic Play.
Most recently, he spent over five years at Pragmatic Play, serving as Head of Business Development, then Director of Business Development.
Baker said, “I’m thrilled to join Incentive Games at such an exciting time. I look forward to contributing to the growth of the company and working with the team to replicate the success of their free-to-play games in the Real Money space.”
As part of the latter role, he also served as Director of Business Development for ARRISE Powering Pragmatic Play.
Chief Executive Officer of Incentive Games, John Gordon, commented on Baker’s appointment, “We are thrilled to welcome Ahmed to the executive team. His experience, strategic vision, and proven ability to drive growth make Ahmed a perfect fit for our new Chief Commercial Officer. We are confident that he will be key to our continued success.”
Incentive Games works with several prominent companies to provide igaming software, recently going live with its crash game Velocity in Brazil with Bet365.
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