iGP eyes Latin America with new lottery product
Igaming supplier iGP has highlighted Latin America as a key target for its newly launched lottery products.
iGaming Lottery includes a digital secondary lottery enabling operators to offer bets on the results of more than 70 global lotteries, as well as a raffle platform.
Players globally can bet on the results of the world’s biggest lotteries, including Powerball and EuroMillions, without having to buy the official tickets.
iGaming Lottery can accept bets in cryptocurrency alongside fiat, and includes daily, weekly, and seasonal prize events.
Speaking at SBC Summit 2025 in Lisbon on Wednesday, iGP Chief Executive Jovana Popovic Canaki said the product would be available to operators all over the world but is expected to be particularly popular in Latin America.
“LatAm is one of the strongest [markets]. It’s part of their culture. After day one only – we’ll probably have to have a follow up on this, but after day one – this is the strongest demand that we’ve seen,” she said.
iGP launched as iGaming Platform in 2016, but rebranded as iGP 18 months ago to reflect a new strategy of expanding into other igaming products, including an aggregator and its lottery products.
The supplier now offers a platform, aggregator, turnkey, crypto, retail, and lottery products.
iGP Chief Marketing Officer Michael Baker-Mosely said the launch of lottery products marked an “important milestone” since the rebrand.
In the last 18 months the company has rebranded, launched the aggregator and lottery products and brought in a new management team.
The business is expected to announce integration of the new lottery functionality with operators in the coming weeks but will then consolidate before rolling out any new products.
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