High Roller Technologies launches prediction markets with Crypto.com

Charlotte Capewell

15 April 2026 at 6:25am UTC-4

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Online casino operator High Roller Technologies has signed a definitive agreement with Crypto.com to launch prediction market contracts in the US.

Under the deal, Crypto.com’s Commodity Futures Trading Commission-registered exchange, Crypto.com Derivatives North America, will supply High Roller with its event contracts, ranging across finance, sports, and entertainment, across its US platforms.

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High Roller said the partnership with Crypto.com, which was first established in January, will create a new stream of revenue for the operator in an industry that third-party analysts estimate could exceed US$1 trillion in market volume in the US alone.

The operator will also provide ongoing updates following the agreement on the launch timing of the event contracts, as well as updates on its brand and additional marketing partnerships.

“High Roller brings a premium brand, strong online expertise and an established customer-facing platform to this opportunity,” said Kris Marszalek, Co-Founder and Chief Executive of Crypto.com. “Together, we believe we can expand access to regulated event contracts in the United States through a differentiated and highly scalable offering.”

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“We’re thrilled to have reached a definitive agreement to enter the prediction markets space with Crypto.com,” said Seth Young, Chief Executive of High Roller Technologies. “Over the last few months, we have been working towards preparing our product and other logistics for this transformative opportunity and today marks a significant milestone in that journey. We believe this partnership gives us a strong starting position in a market with meaningful long-term potential, and we’re confident in our ability to deliver.”

Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.

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The Backstory

Why this partnership matters now

High Roller Technologies is moving from talk to execution on a strategy it has been telegraphing for months: a push into regulated event contracts in the United States. The company laid the groundwork in a shareholder update that detailed a 2026 plan centered on a “next-generation event-based prediction product,” fresh capital and rapid user acquisition. In that update, High Roller announced plans to enter U.S. prediction markets and said it would partner with Crypto.com to supply markets across finance, sports and entertainment. The definitive agreement now locks in infrastructure from a Commodity Futures Trading Commission-registered exchange, a critical step for operating at scale in a heavily scrutinized category.

The timing reflects a calculated bid to diversify revenue while leveraging a regulatory pathway that may allow faster national reach than state-by-state sports betting. High Roller framed the addressable market as potentially exceeding $1 trillion in U.S. volume, underscoring why it sees a differentiated, compliant product as a growth engine rather than a side bet.

Strategy shift built under new leadership

The company’s pivot has tracked with a leadership reset designed to accelerate execution. In August 2025, High Roller appointed Seth Young as chief executive, effective Sept. 1, succeeding Ben Clemes after a period of platform build-out. Young, a gaming industry veteran with two decades of experience, has emphasized disciplined capital allocation and product diversification, paired with partnerships that shorten time to market. Soon after, High Roller appointed Jake Francis as chief operating officer to sharpen operational execution. Francis brings compliance, risk and operations credentials from roles at Penn Interactive, Hard Rock and BlueBet, aligning with the demands of launching a regulated predictions product where market integrity and latency matter.

That management cadence has enabled parallel tracks: secure core infrastructure for U.S. predictions via Crypto.com’s regulated venue, and build brand and funnel capacity ahead of launch. The shareholder update outlined $25 million earmarked for product development and accelerated customer acquisition, with nonbinding letters of intent with media groups Leverage Game Media and Forever Network to drive reach. High Roller also flagged a nonbinding letter with Altenar Software for a 2026 sports betting expansion and a collaboration with infrastructure platform Power Protocol, positioning the company to cross-sell and retain users across product lines.

Laying the U.S. groundwork through partners

The immediate advantage of the Crypto.com tie-up is access to a compliant, scalable trading stack that can list event contracts in a way that meets CFTC oversight. That mitigates a principal barrier for entrants: building exchange-grade market operations, surveillance and risk controls while courting liquidity. By leaning on an established, registered exchange, High Roller can focus resources on user interface, acquisition and retention instead of standing up core market plumbing.

This approach mirrors a broader High Roller pattern of outsourcing noncore but regulated-heavy functions to specialist providers. The company has already used that playbook in Canada, where it has prepared for a provincial launch by embedding geolocation, anti-fraud and content integrations rather than building them in-house. That strategy suggests how it will approach compliance and product differentiation in U.S. prediction markets: pair a regulated backbone with front-end features and community mechanics that drive engagement and repeat use.

Ontario as a proving ground for compliance and content

Before turning to event contracts, High Roller invested in an Ontario rollout that has doubled as a compliance and product laboratory. The company partnered with Xpoint for geolocation and anti-fraud services integrated with Playtech to meet provincial standards. It also signed a content deal with Gaming Realms to bolster its library for an expected launch in the second half of 2025, pending licensing. Those moves indicate a preference for modular integrations that speed approvals and scale.

Ontario’s regulated igaming market, which launched in 2022 and has become competitive with dozens of licensed operators, is a credible test of High Roller’s ability to market, localize and comply in a maturing jurisdiction. Success there would give the company operational muscle memory for U.S. onboarding and risk practices, even though the legal frameworks differ. The Canadian groundwork also builds brand equity and data on player behavior that can inform cross-sell into prediction products once they launch in the United States.

What’s at stake: scale, scrutiny and sustainability

Event contracts sit at the intersection of retail speculation, sports fandom and financial market microstructure. That mix offers viral growth potential but invites regulatory scrutiny and demands robust controls around know-your-customer, market manipulation and data integrity. High Roller’s reliance on a CFTC-registered exchange for listing and clearing is meant to address part of that risk while allowing the operator to compete on user experience and acquisition economics.

The company’s near-term milestones are clear. It needs to convert the definitive agreement into a phased U.S. launch, deploy the $25 million product budget against a roadmap that differentiates beyond simple yes-no markets, and activate the media funnel to hit early scale without unsustainable promotions. It must also keep Ontario on track, where a compliant debut would validate the company’s partner-first model and operational discipline.

Competition will intensify. Incumbent sportsbooks are probing event-style markets that blur lines with prop betting, and crypto-native prediction venues court the same user demographics. High Roller’s bet is that a regulated, accessible product with strong front-end design can expand the audience and smooth on-ramps for mainstream users.

The throughline from leadership changes to market entry is intentional: bring in operators with compliance and scale experience, outsource regulated infrastructure where possible, and aim the balance sheet at products with asymmetric upside. The partnership with Crypto.com moves that plan from aspiration to execution. How quickly High Roller translates it into users and revenue will set the tone for its 2026 ambitions in both predictions and traditional wagering.