Hard Rock Digital hires former Better Collective and Caesars executives
Hard Rock Digital has appointed two senior industry executives.
Sarah Durkin has been appointed Senior Vice President of Growth and will oversee everything from social media and community to SEO, content, and education. As the new Senior Vice President of Marketing and Engagement, Zachary Sold will lead marketing and acquisition.
Both have considerable industry experience. Durkin previously worked as the Chief Growth Officer at digital sports operator Better Collective and was the Senior Director of SEO at marketing agency WPromote.
Sold is moving to Hard Rock Digital after serving as Vice President of Marketing at Caesars Entertainment, where he oversaw marketing campaigns across all of the Caesars brands.
“Hard Rock Digital is in growth mode, and we’re thrilled to be able to attract top talent like Sarah and Zachary to continue to innovate and accelerate our trajectory,” Matt Primeaux, Executive Managing Director of Hard Rock Digital, said in a statement. “With their years of industry experience and past success, we look forward to them leading our marketing teams to new heights in these vitally important areas.”
In recent news, Hard Rock Digital has also expanded its partnership with Bragg Gaming Group, with Bragg supplying exclusive titles for Hard Rock Bet Casino.
Dig deeper
2025/03/05: Hard Rock Digital joins the International Betting Integrity Association
2025/06/10: Scientific Games expands digital lottery service with new hires
2025/02/20: Better Collective reports revenue of €96 million in Q4
2025/06/12: Bragg Gaming reaches deal with Hard Rock Digital for exclusive online casino games
Charlotte Capewell brings her passion for storytelling and expertise in writing, researching, and the gambling industry to every article she writes. Her specialties include the US gambling industry, regulator legislation, igaming, and more.
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