Hard Rock Bet partners with The Volume
Hard Rock Bet Sportsbook has partnered with The Volume to become the media company’s sponsor and exclusive sportsbook partner.
Founded by broadcaster Colin Cowherd, The Volume will feature custom content, betting insights, and exclusive activations from Hard Rock Bet Sportsbook.
The agreement will see Hard Rock Bet branding integrated across more than 20 shows produced by The Volume, including The Herd and The Colin Cowherd Podcast, which will include betting segments, new shows, and video content for big sporting events.
Both companies also outlined live event collaborations, such as watch parties and on-site productions at Hard Rock casinos.
Commenting on the partnership, Cowherd said, “The Volume has always been about delivering smart, authentic conversations for sports fans. Partnering with Hard Rock Bet allows us to take that to the next level, integrating betting, content, and live experiences in ways that feel natural, entertaining, and fresh.”
Hard Rock Bet currently operates as Hard Rock International’s sportsbook platform. The company has expanded its digital presence in regulated US markets and recently launched its fall campaign.
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