Hard Rock Bet launches fall campaign ahead of NFL season
Hard Rock Bet Sportsbook has unveiled its fall marketing campaign, the Hard Rock Bet Party, developed in collaboration with agencies 72andSunny, Smuggler, Redline Media Group, and the sportsbook’s internal team.
The campaign combines live-action spots and multi-platform content featuring athletes like Mike Tyson, Dale Earnhardt Jr., John Daly, Ray Lewis, Ed Reed, and Edgerrin James.
According to Hard Rock, the campaign is designed to translate the sportsbook experience into a physical “event” by bringing together sports, culture, and entertainment.
The initial live-action spot highlights Florida football legends, including Lewis, Reed, James, Fred Taylor, Devin Hester, DJ Williams, Jon Beason, Antrel Rolle, and Jeremy Shockey. Additional spots featuring Earnhardt Jr., Daly, and Tyson are scheduled throughout the fall.
“We didn’t film a commercial – we threw a party. Not to just ‘feature’ legends, but to hang with them. The Hard Rock Bet Party puts Mike Tyson, John Daly, Dale Earnhardt Jr., and Ray Lewis poolside with every fan who rolls with us,” said Matt Primeaux of Hard Rock.
Group Creative Director Geno Burmester of 72andSunny added that the concept aims to create an immersive sportsbook environment reflecting Florida’s energy and iconic sports figures.
The campaign will run through the end of the football season on television, radio, digital, social media, and out-of-home channels.
Last month, Hard Rock Bet also expanded its icasino offerings with a partnership with slot developer RubyPlay.
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